A marketing strategy is quite necessary for the success of the event. There are an array of factors and tactics a host needs to incorporate with to get the highest possible results. In the same segment implementing the event activation ideas is one of the precious and latest tactics to introduce. This is a proven way to engage more audiences while creating a lasting impact on the attendees. Additionally, it also helps in establishing credibility, enhancing brand awareness and brand promotions. As said event activation is a new method so there might be a lot of people who are looking more at it like what it is, and how it works? benefits and other important aspects.
Here in this blog, we are going to thoroughly discuss the event activation ideas and more about this modern experimental approach. So, keep reading till the end…let’s get started with some of the basic understanding first.
Event Activation: All You Want To Know
It’s an initiative to create that WOW moment for your audience. It helps you in hosting the event in the right way and promoting the event correctly that allows the best possible results. To leave a lasting impression it is quintessential to utilize event activation ideas. Moreover, it is a clear strategy that works by symbolizing or introducing new activities that excite the people and engage them more. Additionally, the introduction to various new activities will help you boost your social network as more people have a habit to post any new thing they see and experience.
Many ways to the possibility that seems endless as simply having multiple activities and sessions with technology-advanced games and sessions will surely lead to event attendees’ satisfaction journey.
How Does Event Activation Help You?
Every business, organization or simply event host holds the supreme responsibility of creating a unique experience with their event and making sure the event attendees enjoy it. The continuously rising demands and popularity of digital media solutions and social networking sites respectively grab the attention of people. To understand how it is going to help, let’s take a simple example; When you host an amazing event that impresses the attendees, they will surely tell all the people they meet just by word of mouth. This might be an old thing but it still works in this era as people now post it to their social pages and profiles which gathers a lot of attention from worldwide. With the event activation ideas brands will fulfill their marketing and sales objectives while achieving the touch of branding.
Top Event Activation Ideas To Count On In 2023
Every planning and execution starts with an idea that brings a distinguished experience to any event or strategy. Here we have concluded some of the top trending and effective creative brand activation ideas to help you with your next event. So, let’s see what they are and how they are helpful to you.
Social Media Is Influencing
There is a very deep sense of meaning behind the statement that social media is influencing as these sites are already influenced by many influencers. So, why not be the one yourself? Not necessary, as there are other ways of doing it too. Like you can start social campaigns with #hashtags where people can share their experiences and how they liked your event in different terms and segments.
Social media presence is quite an important part of any marketing strategy in 2023. As we all have witnessed its powers and how it brings a lot of engagement in very less time. Coming to the next point is also social media but a little different let’s see.
Display Social Media Walls As It Pays It Cost
Whether it’s social media marketing or promotions through social media both are similar in some sense but effective. In the past few years, it has come out as a brilliant marketing tool. Displaying a social media wall at your event as a part of online brand activation can be a great idea and will surely pay you the cost of satisfying the objectives of reaching out beyond the geographical boundary.
In general, a social wall is that which shows all the user-generated content on the screen in real-time from all the integrated platforms like Instagram, Facebook, Youtube, Twitter and many others. These social walls will be in things like social proof, audience engagement, boosting sales and establishing credibility. Additionally, the beautiful display walls will visually appeal to many people and may they witness comments, likes and lead social engagement.
QR Codes Are Not What They Meant To Be
QR codes are not what they used to mean to you. We all might hear about sending money with QR codes over the shops but now the time has changed. As you can simplify the feedback procedure with QR codes too. By posting it over your social media channels or by implementing it in your marketing campaigns. As an event host, it won’t be possible for you to satisfy all the needs and demands of attendees so making sure that you don’t repeat the same mistakes again feedback is crucial. And by introducing QR-based feedback you can simplify the procedure. Besides this, you can also place QR codes for many other purposes like if you wanted to make the audience download your app or want them to visit somewhere and many others.
Metaverse: The New Age Of Technology
Metaverse is the talk of the whole world and the recent developments and features are exciting to many individuals. Incorporating the metaverse features like offering the possibility to play games and displaying documents in a far better way is preferable. This will help you in both ways as you can also arrange a networking space for the sponsors where they can connect with each other.
Metaverse solutions can be used in a variety of event formats from trade fairs to an exhibition. Metaverse can make it possible for the user to meet all the possibilities if you are using it, particularly for virtual events while for in-person events it reduces the distance from the world. The involvement of ramifications and avatars in recent times is hitting the market as well as attracting many users. This all is expanded due to metaverse and is part of digital activations ideas as it offers endless possibilities in terms of the virtual world.
Virtual Reality Is The New Age of Reality
The use of cutting-edge technology in an event brings people to the center of activity and virtual reality is the new way to inform and entertain people. So, it is quite an obvious thing to use. It gives 360-degree views of the event and if you’re hosting a concert or a sporting event then it is going to be an effective yet powerful way to gather a lot more audience. If you integrate VR then guests can be warmly welcomed by a virtual 3D lobby that includes a sponsor area, a support desk, and a welcome video wall. Also, you can customize this with event tech solution providers. Additionally, the 3D virtual auditorium is where Q&A sessions, live conferences, and breakout sessions can be held.
Livestream Your Event
As said multiple times, social media is a powerful thing and the social networking site’s live streaming features are beyond that. Nowadays, people like to consume video as a part of content more than blogs or any other means of content and if the videos can be in real-time then it excites them more. Live streaming of an in-person event generates buzz and creates brand awareness leading to making it possible for any brand to reach its targeted audience who somehow miss the event for any reason. Additionally, help you build more audience. However, it is also possible with live streaming to engage your audience through live chats and Q&As.
All the event and brand activation ideas are meant to create a memorable impression on the audience and by deploying the photobooth you are stepping forward. Photobooths make the overall event dynamics interesting and work as an engagement tool. The AI works well as they offer lots of backgrounds, creative qualities and fun images. Additionally, the audience can capture their moments and can be able to share those on social media channels or simply over WhatsApp to keep it as a memory. However, with the help of printers these photos can be printed in no time spontaneously.
These photobooths are somehow a great example if we consider it experiential marketing, as by leveraging digital technology in the right place. The audience will be able to make short videos, gifs, animated things and so on. Keep the technology implemented in different things to see the vast results.
These are some of the top trending things you can implement in your event as a part of event activation ideas. However, implementing all these with proper research and strategy will pay you the best and help you create a memorable yet effective and engaging session. Digital activation in the event is an integral part of this era and Dreamcast is here to help you. Additionally, we also offer smart event tech solutions to make your event seamless. Wanted to see how all these work, book your free demo now.