Online webinars are becoming a vital part of our lives. It is quite a healthy transformation as it changed the traditional idea of sharing information, thoughts, ideas and much more. Webinars are becoming more and more popular due to their proven benefits. For many thought leaders, it is an easy way to communicate and interact with a larger audience, while for marketers and brands, it’s a part of their content and marketing strategy. Many companies and influencers are in a race to discover other advantages they can leverage through online webinars. Still, the most effective way is to host meetings, training sessions, lectures, interactions, and others.
Withstanding the current scenario, the communication trends through webinars are increasing, and more businesses to commoners are using this way due to its versatility, effectiveness and new sort of experience. Many questions can create doubt, such as whether webinars are as effective as physical seminars, pieces of training, or meetings. Hosting and managing a live webinar takes the same time and effort. Additionally, for a webinar event, you also have to do some activities to engage the audience, promote the event, and increase audience retention; just like for a seminar, you need to choose a soothing space, whereas, for a webinar, you need to rely on a good webinar platform or service provider.
The best part about the live webinar is that you can keep it as simple or customise it as functional as you want, depending on your needs and requirements.
A webinar is an online event that can be hosted by an organisation, person, or anyone and streamed to selected groups, individuals or anyone through the internet across the globe. Live webinars are quite similar to interactions, training, meetings, classes, or sessions, but are not limited to these. Online webinars can also be referred to as webcasts, web seminars, online events, online sessions, and others.
Webinars are generally classified as online events that take place over the internet. In a typical webinar, there are attendees and a speaker. Again, it’s up to the host and organisation how they make it look. Well, there can be many types of webinars depending on the nature and topic. Here we are covering the most relevant types.
Thought leadership webinars refer to detailed oriented webinars for any specific topic, which is usually hosted by the industry leader. This can also be used to market your brand or create positioning for the knowledge and expertise in the market. This is the best way to generate leads and can help you achieve objectives such as;
A good thought leadership webinar comprises the latest trends and industry development tactics while promising the audience new reform and making them aware of the new possibilities.
As the name itself suggests, nurturing the leads means making a stronger bond with your audience and moving them down the funnel. This specific segment of the webinar is designed for those prospects whose database is already with us. This webinar is educational and does not directly market the products, but demonstrates the company’s expertise and unique approach. Lead nurturing is not a direct sales pitch but more of a demonstration of how the company is solving the problem with their product or services indirectly.
Well, there is nothing to describe this type of webinar, as we all know how a salesman gives a product demo even in the physical world. This also takes the same time and effort, but research suggests that more buyers go over digital platforms before reaching out to the sales procedure. This live webinar provides valuable information about the product and services and how they can ease the lives of the users, as well as the key functionality and the nitty-gritty that users are looking for. Making this the best way to generate leads while closing some of the deals at the same time.
A customer onboarding and training webinar is a sort of interactive webinar that will help you to offer more product value to your audience. An onboarding webinar gives your customers the chance to use the product more effectively right away, and it helps you forge a long-lasting favourable relationship with the company. Also, instead of giving training one and one you can easily host a live webinar for several customers at once.
Just like a product demo webinar, it is also a form of a tutorial, but the only difference here is that you are not giving a demo, but instead revealing a new development. This is purely a form of informational way of giving the new technology advancement or the product features to the existing customers to create value. This can be an interactive session where you can reveal some of the less common features and can ask the customers to submit their queries to improve and get customer feedback.
These types of live webinars aren’t for any marketing purpose but solely for business communication in the corporations. This format is intended to be very helpful for companies having global offices or workforces. For any important discussions with employees or clients, companies can take advantage of live webinars and their many features, including presentations with both virtual and audio components combined.
Webinars or e-learning webinars refer to a format in which a teacher or anyone (usually an expert) shares information about any topic, or it can be a series of webinars covering many classes. Simply an online class where learners can also ask questions and interact.
This type of webinar can be described as pre-scheduled and pre-recorded video. Over a specific platform the webinar is scheduled and will run on a specific time. This does not come under live webinar type.
All the types of webinars mentioned above can be made into on-demand webinars, which simply means you can record all the webinars and use them for any other purpose. You can always record a session and stream it live to create value for the people who didn’t attend your session. In the training sessions, it can also be useful, as many educational institutions are doing that, lots of teachers record their sessions and give access to students.
The key point that we need to understand with all these types is that there can be numerous types of webinars in terms of how you present them, their purpose, topic, and reasons for being. But to a larger extent, these are the core types. An added advantage to hosting webinars is that you can pick any appropriate format you wish to achieve your goals. Besides, the other conventional formats here are a few of the other webinars formats;
Online webinars are considered the most effective way to reach your targeted audience while simultaneously fulfilling any institution’s objectives in terms of reaching a wider audience and budget constraints. A webinar can be produced and made as engaging as the host wants to make it due to the many advantages it offers.
Let’s explore a few of these benefits in more detail.
An online webinar helps you reach a greater audience without any hustle. As in a live webinar, you can invite as many people as you want with just a simple link through their smartphones or laptops. The internet doesn’t have any boundaries, so the potential opportunity to reach people from different demographics is huge. This helps in getting more viewership, which can lead to greater awareness of the hosting institution.
Undoubtedly, online webinars are cost-effective and save time too. Hosting webinars not just saves the time and money of the host but the attendees too, as the physical events or seminars cost travel expenses, accommodation and others, while the live webinar can be attended from the ease of any place. This is not just beneficial for us, but for the environment as well.
Online webinars are simply the best emerging platform to educate your audience. Many educational institutes utilise this, which any business or individual can use for information sessions. Additionally, it can be used as a platform to live review products with your prospects about the service or product, or how to resolve any issue in the product with your customer, or any kind of online webinar as it creates an authority of yours in the industry.
Online webinars are helpful for improving brand awareness. Here you are able to create an engaging session which people may share on their social media or refer to others, resulting in improvising your brand. Furthermore, the more insightful your webinar topic and knowledge, the better your chances of developing trust and a relationship with your audience will improve too.
Your webinar can be used to generate revenue and conversions. If you establish yourself as a thought leader, potential customers will be more inclined to trust you, and consequently your product or service. Furthermore, as you share and promote your webinar, the increased recognition of your brand will naturally increase conversions too.
The webinar needs to demonstrate, educate, or explain any important aspects of the topic chosen to the attendees. The outcomes of that knowledge share will come as your institution is recognised as an industry expert, brand awareness and an overall increase in conversion rates. As discussed above, webinars can always be recorded and the file can be easily used for future reference. In general, the webinar can be best understood by their best practices. Let’s deep dive into all of those.
Hope you’ve learned about the benefits of hosting an online webinar or providing an On-demand webinar to your audience, particularly to increase engagement and create trustworthiness. Let’s discuss everything you’ll need to do to create the perfect webinar. Here are the steps you need to follow when making a plan for your webinar online.
Once you understand the targeted audience, it’s time to pick the topic. There are numerous methods to consider while picking the right topic. Here are some suggestions to think about:
Always remember that a webinar needs the topic that is most relevant to your audience and one that is in demand among the audience and industry too.
It is always better to identify your targeted audience and their key expectations from the event. Try to figure out the answers to this below-written question first.
The more you learn about your audience’s expectations and what they would like more of, the better the webinar you can host. It’s a good idea to do thorough research on the market and client profiles prior to choosing your subject.
The simple understanding is that nobody wants to wake up at 4 am to join your webinar. So, select a date and time that best suits your target audience. Also, consider the time zones if your event is going to be in different countries.
Selecting a team is as important as selecting the topic because the webinar runs live and a single mistake can demolish your reputation. If you’re part of more than one person, then it’s best to assign certain tasks. Consider delegating different people to manage the webinar, develop the content, advertise it, and then present it.
Consider the range of opportunities you have to present live at an event. It’s up to the host how he wants to make it. It can be just simple talk or an interview where the audience can participate in the Q&A sessions. Or a mixture of these various kinds of formats. The ideal format for webinars will be determined by the topic, your audience, your team, and your network.
The next step is to look for speakers after you’ve chosen a topic, time, date, and format. You can host the webinar yourself, or you can look for members or an industry expert to speak. It is important that when you invite someone to participate in your webinar, you give them all the necessary information in advance. Additionally, when an industry expert says something, it creates credibility, leading to the creation of a brand.
Take the time to jot down an agenda and an outline, then practice it until you can do it. Even though it’s unlikely that you’ll need to spend 100 hours preparing for a speech that lasts an hour, it’s still a good idea to create an agenda and hold several practice sessions.
It is a good approach to test all of your equipment. From the camera to microphone, to your system, do check all those things before you go live. Never give any scope of error.
Even a simple mistake can break the signal between you and your audience, and that’s not what you want. So, practice the script and test all the equipment.
This might be listed as one of the last steps, but it is the most important aspect of the whole webinar. The right platform will help you to offer many features and tools to make the webinar interactive and interesting.
Still, it all depends upon the requirements and your personal preferences. A good platform easily accommodates a large audience for your webinar. While offering the opportunity to the presenter to present videos, slides, and additional Q&A sessions with ease.
As there are many factors which depend upon this point, let’s understand the procedure of how to choose the right platform and what features to look for in-depth.
It is important that you understand the basics of how to choose the right webinar services and platforms for hosting webinars. The best way is to look at the features:
Choose the interactive webinar platforms that allow you to customise lots of things such as adding company colours or logos, and using custom backgrounds as you want is the best option. Customisation helps you to look different from all the other webinars that your audience has attended. It also gives you an added advantage over the competitors.
It should be easy to set up and use a webinar platform without any technical knowledge. It should be simple to use and easy for users to sign up. Because your audience expects it to be mobile-friendly, as there are more mobile users than computers or other gadgets. We used to carry mobile phones everywhere, so the audience could access webinars from anywhere they wished.
You should be able to easily record and share webinars using the platform. Your audience can access your recorded webinars at any time and view them at their convenience. You can get feedback from your audience by using polls or voting.
Many online webinar services and platforms allow invitations to be sent via email. If you aren’t comfortable using it, you can integrate your existing email marketing software with quality platforms.
Are there any videos or other resources you could use to help? It is impossible to solve all of your tech problems by yourself. You can count on the webinar service providers who offer 24-hour customer service, an extensive library of instructional guides, and a vibrant community of users for the webinar platform.
It is important to rely on automated webinar platforms for tasks such as sending reminder emails to attendees before the scheduled time. It is possible to set up webinars ahead of time with a start/end time. These platforms will be time-saving for organisers.
The secret to a successful webinar is choosing a topic that is in demand and that people want to learn more about. Content is king, and relevance is a must. The subject must be appealing. Without it, there is no point in holding a webinar because you won’t get any attendees.
Knowing your audience and the popular subjects that people are interested in learning about will help you choose the best topic. Start compiling a list of the information they want and the things they are looking for. Include topics from the current industry that are relevant to your target audience. However, selecting the popular topic requires you to also demonstrate proficiency in it as doing so will help you establish your industry expertise.
Nowadays, webinar services and platforms allow users to share PPTs or slides, which creates an efficient presentation and provides participants with in-depth technical information.
A professionally designed slide deck can captivate your audience right from the beginning. At the same time, a boring presentation can make your audience turn away. The presentation is the primary medium for interaction with your hosts and the primary thing they’ll be looking at throughout the course of the event. It is essential to ensure that the presentation will keep their attention until the end. Take this as an opportunity and use attractive images, videos, animations, and colours to make it look soothing and appealing to the eyes.
It’s a brilliant idea to include poll questions in your dull webinar, but with a variety of questions that pique participants’ interest in responding. Adding funny or sometimes irrelevant questions can be a good idea, but not too much.
If your webinar participants are responding to the poll questions that were added in the middle of the session, it can be useful to record the responses to determine whether the webinar is going well or if you need to add something else. The additional advantage of poll questions is that if participants respond incorrectly, it suggests that the information needs to be reviewed.
Polls aid in information retention after the webinar has ended. Rather than just watching and listening, participants are required to interact with the content.
The addition of different forms of content creates attractiveness. A webinar with a similar tone of content doesn’t appeal to the user. A single minute of boredom can lead to disapproval of your whole webinar session and the effort you have made. To some extent, it is essential to make them interested and entertained, whether through your words or by including visual elements like pictures, slides, brief videos, and others.
Humans are social animals and having the time to do networking and group discussion is the best thing they wait for. Giving the opportunity and time for interactive sessions and group discussions can help you increase your engagement.
Here we will discuss some tips for webinars and best practices to ensure that your webinar will be successful.
Here we have mentioned some of the nicest tips you need to incorporate with your next online webinar to see the best results you are hoping for.
Make your online webinar successful by delivering highly professional, flawless yet entertaining content throughout the webinar. If you are thinking about how to do that, don’t worry follow these tips:
These are not just the only things, as these tips are useful only for the time of the webinar and what to do before the webinar.
Now, you get the idea of what to do before or during the webinar but is there anything you need to do after the webinar? If yes, then keep reading to learn more.
It is the most important stage to get to know how your live webinar appeared to your audience. Make sure to ask for feedback. Try to send the feedback forum in a pre-written set of questions that consist of options (as no user wants to fill in a long feedback form).
At last, repurpose the webinar, use it to upload it over your social media channels, and offer the recorded webinar to anyone who wishes to know more or to the registrants who unfortunately didn’t attend the live webinar.
Additionally, you can also send the ppt, any case study or informational content to the people who need to make the optimal use of your prepared resources and hard work.
Well, this helps you to improve your next webinar. Other than that, keep eye on the analytics of the whole webinar and analyse the pattern (times where most of the attendees feel engaged or bored).
With the information and data collected with the help of the webinar, it’s time to call, text, or mail the prospects for your services.
It is of no worth if you don’t send follow-up mail to the attendees regarding the services or products you are targeting.
Pro Tip*: If you are a brand or business, make sure you offer some discount to all the attendees who order or buy your products now (or for a limited period). If someone gets a discount just by attending the live webinar, there is nothing big for anyone.
Statistics are important in every industry as this is the segment which tells the real potential of everything possible. As a fact, 58% of marketers around the globe use online webinars to advertise their products and services. Some of the key statistics of the webinar are: