Hybrid product launches allow you to invite the entire world to your next huge launch and enjoy the many benefits that come with it, at a fraction of the cost of a traditional physical product launch!

Brands and companies around the world are switching to a hybrid or virtual format for product launches and if you’re thinking of hosting the next big hybrid product launch, you have to come to the right place!

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Keep reading to learn more about what a hybrid product launch is, the key features and benefits you can expect, how they can add value to your brand, and our hybrid launch solutions.

What is a Hybrid Product Launch?

A hybrid product launch, just like a normal product launch, is an event where you introduce your latest product to the entire world. The only difference is that a hybrid launch is a hybrid event instead of a physical one.

Hybrid events are essentially a mix of traditional and virtual events. They involve two parts - a small physical event and a virtual event that allows attendees from all over the world to attend the launch virtually.

It is possible to create a truly interactive, engaging, and powerful hybrid experience with our hybrid launch platform.

Benefits and key features of hybrid product launches

Here are some of the key benefits and features of hosting a hybrid launch with Dreamcast:

  • A wider audience range

    With our hybrid product launch services, you can reach a lot more people than a traditional product launch. Since a hybrid product launch is open to the entire world and attendees can experience the launch from the comfort of their homes, it is easier to convince them to attend your product launch.

  • Increased engagement

    Our hybrid launch platform comes with engagement features like live chat, Q/A, and polls that allow attendees to engage with the speakers and other attendees. Additionally, our social media integration feature can help you create a bigger buzz on social media about your product launch.

  • Hassle-free operations

    We help you plan, set-up, and execute hybrid product launches so you don’t have to worry about anything! You can be ensured of a hassle-free and smooth experience for every single attendee of the virtual and the physical event.

  • Analytics and data

    Get insights and analytics during and after your hybrid launch. Understand what works and what doesn’t so you can optimize your next event.

Our hybrid product launch services

We provide comprehensive hybrid product launch services that are designed to take your hybrid product launch to the next stage.

  • Hybrid launch platform

    Our platform is flexible, customizable, and filled with features to accommodate product launches of any type and size. Integrate the virtual and physical aspects of your hybrid product launch seamlessly with our platform and create one single experience for your consumers to participate in.

    It also comes with interactive exhibitor elements and allows for seamless networking for the virtual audience.

  • Hybrid event management

    A hybrid event can be tricky to manage since it involves a lot of different components. We’ll manage your hybrid product launch from conception to execution to provide the best experience for your attendees.

  • Support and expertise

    You don’t have to worry about any glitch during the live product launch as our customer support team will be ready to help you out at a moment’s notice. We also provide expertise and consultation on how to optimize your hybrid launch so it is as effective as possible.

How a hybrid launch can add value to your brand

Are you still looking for more reasons why you should use our hybrid product launch services? Here are some of the most important ways by which a hybrid product launch can add value to your brand:

  • Hybrid launches lower your product launch costs by 20 to 30 percent

    Traditional product launches involve several costs and a company typically spends a ton of resources and time on their product launches. A hybrid virtual product launch can help lower the costs of hosting by 20 to 30 percent on average.

  • Hybrid launches provide value even after the event

    One of the major advantages of hybrid launches is that the content created for the event is evergreen. For example, you can make the content available on-demand for people to watch later or you can use the content to create marketing and promotional videos, and so on.

  • Hybrid launches help you with data-driven lead management

    With a hybrid product launch, you can track every visitor and the actions they take during the hybrid event. It is also possible to track registrations, sign-ups, and prospects with our hybrid launch solutions.

Get 360° coverage of your product with a hybrid launch

Lastly, a hybrid product launch allows you to go beyond what’s possible with traditional launches. You can demonstrate your product exactly the way you want to in the virtual world.

You can create a rich demonstration of your product with video and interactive features that your virtual audience can engage with. A hybrid virtual product launch provides the opportunity for every single attendee to take a look at your product up close so they understand the core selling points and your marketing messaging perfectly!

Modern hybrid launch solutions for your next big hybrid product launch

The world is going virtual and hybrid with product launches and events and if you do not want to get left behind, you need a powerful hybrid launch software.

Get in touch with Dreamcast to create your next big hybrid product launch!


Why should I use Dreamcast?

We provide an end-to-end support to our clients by setting up multi-camera production services, making sure that their event is streamed live hassle-free.

What if I already have a production team?

Great! If you already have a production team, we can work with your existing unit or vendor and provide online webcast with all the web works required at our end.

Where will my event be broadcasted?

We can webcast your content on a platform provided by you, which can be your website or your YouTube channel. If you don’t have a channel, we can create one for you.

How can I launch my product via Dreamcast?

Reach out to a wider audience by increasing the impression of your product launch with Dreamcast. Let your audience know about the specifications of the product and other details with an interactive webcast.

Why Google Hangouts and not Skype?

Skype is not supported across all platforms. Whereas, Google Hangouts provides streaming features for free. One can broadcast (live stream) a Google Hangout without any trouble.

Will I get any help for analytics?

Yes. Dreamcast empowers you with real-time graphical dashboards and extensive tools to show the outreach of your campaign.

How can my audience view a live webcast?

Your audience can view a live event streaming on the device of their choice. With mobile webcasting, viewers can watch your event on the go.

What are the benefits of live streaming?

Live streaming has numerous benefits over an age-old execution of an event. It will allow you to preserve your content for years while reaching out to a larger audience. Maintain your database easily and reach out to people anywhere you want in a seamless manner.

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