Planning an event these days requires a lot of brainstorming for attracting more audience, lining up sponsors, and creating a unique and seamless experience for the attendees. But one of the most crucial aspects that we can’t overlook for providing attendees with a seamless experience is online event registration. With online event registration organizers can create a more personalized experience for event attendees.
These days you can find various event registration systems/platforms that can help you in creating an event registration page that aligns with your event.
In this blog, we will be exploring what an online event registration page is, what are some essential elements of the event registration page and why you need one.
Overview of Event Registration Page
If you already don’t know what an event registration page is, it is a web page that organizers create to offer online event registration and ticketing. The registration page for any event creates the first impression among attendees so it is important to create a page that reflects your event or brand.
The event registration page usually gives access to all the necessary information regarding the event for instance date, time, agenda, sponsors, speakers, etc.
Your event registration page should be user-friendly, clean, and appealing to the attendees. A well-designed and structured online event registration page can be impactful for the organizers and they will be able to encourage attendees to sign up for the event with it.
What are the essential elements that make up a great event registration page?
If you are organizing an event and want to create a registration page that helps you attract more attendees and generate more sales you will have to add some key elements to it and if you want to know more about those essential elements for online event registration then they are mentioned below:
1. Event Details
A perfect event registration page includes all the necessary details regarding the event. If you want more audience to fill out your form and buy tickets you will have to create a page that contains all the details regarding your event, be it the topic or agenda of your event, date & time, sponsors, venue details, and other relevant information that you feel is necessary for the attendees to know.
2. Host Details
You can’t afford to omit the information about the host of the event. Your audience will be curious to know who is hosting the event, they might want to know about the brand, organization, or an individual. You should give a brief overview of the host of the event so your attendees can make up their minds about attending the event.
3. Registration Form
It goes without saying that your online registration page should have an attached registration form so that visitors can easily register for the event. With straightforward event ticketing and registration process, organizers can attract more people to buy tickets for the event. Your registration form should be short but at the same time, it should be able to collect all the necessary details for the attendees that you require.
4. Payment Option
If you are offering event ticketing through a registration page then it should have a safe payment gateway. A simple and user-friendly gateway will help visitors quickly pay for their tickets through the registration page. If you don’t want to invest in a separate event ticketing platform it is a good idea to create an online registration page that helps in selling tickets and offers secure payment options to visitors.
5. Speakers
The next essential element of any event registration page is speaker detail. Now if you are hosting an event and inviting one or more speakers for the event it becomes necessary to provide details about the speaker and an overview of their professional journey. It will help your audience decide which speaker’s session they want to attend.
6. Social Sharing
Adding a social sharing option to your event registration page can be an effective option as it will allow attendees to share about your event and promote it on your behalf. The visitors of the registration page can share it with their friends, family, colleagues, etc, and invite them to register for the event, which can be beneficial for you.
Why Do You Need an Event Registration Page?
Now if you have a question about why you need an online event registration page or how it can benefit you, we have got the answer for that too, just scroll below and continue reading:
1. Easy Registration & Ticketing
Event ticketing and registration become more breezy with the help of an online event registration page. The audience will be able to get all the details of the event from the page, they can know about tickets, prices, and payment gateway and make an on-spot decision regarding attending an event. Because everything is under one-roof, event organizers usually attract more attendees to their event.
2. Collect Attendee’s Information
The event registration page allows organizers to collect all the required details of their attendees. They can have information like a name, number, email address, job role, etc. With all this information event organizers can stay in touch with the attendees, before, after, and during the event.
3. Secure Payment
One of the most crucial reasons why you should be considering using an online event registration page is that they allow organizers to offer an easy and secure payment gateway to the attendee. Users don’t have to worry about redirecting to different pages and platforms; they can securely make payments for their tickets on the page itself.
4. Measure ROI
Measuring an ROI can be a daunting task for event organizers especially when they are offering registrations and ticketing in a traditional pen-and-paper way. But with the help of online event ticketing and registration, they can keep tabs on several people registered for the event, the count of ticket sales, etc. This will help them in measuring ROI effectively and efficiently.
5. Increase Engagement
Engagement is a necessary factor of any event and the best part of using an event registration page is that it allows event organizers to communicate and engage with the potential attendees before the event. They can send regular updates in form of text messages and emails to the attendees before the event, they can also send push notifications to engage attendees.
6. Feedback Collection
Last but not least, feedback collection is another reason why you should be using an online event registration page for your event. If you know how was the experience of your attendees, what are the loopholes that you can work on and some of the best parts about your event, etc, you will be able to host better and improved events but for that, you will need the feedback of your attendees and on the registration page you can collect the feedback of your attendees regarding the whole registration process.
How can Dreamcast help with Event Registrations?
By now you know what an online event registration page is and how it can be beneficial for you. Now if you are hosting an event the next step for you is to decide which service provider you need for your event registration and ticketing process here we will make your work easy and suggest you book a Demo with Dreamcast.
If you are thinking about Dreamcast, it is because we help you create customized and fully branded event registration pages that can reflect your event. We are not limited to just the online event registration page, we can create a seamless registration and ticketing process from start to finish according to your requirements. At Dreamcast, we offer both online and spot event registration and ticketing facility. You can get an event registration app created if that is what you are looking for.
Here is what you can expect from us in terms of event registration:
- Event Microsite & Badge Builder
- Self Managed Forms
- Whatsapp Driven Communication & CRM
- Category Wise Registration
- Marketing Automation
- Event app for On-spot and Online Registration & Ticketing
- QR Code Check-ins
- RSVP Management
The Bottom Line
From conferences to trade shows, online event registration is a part of every event. By creating an impactful event registration page, organizers can gather attendees’ data, sell more tickets, gather leads, measure ROI, etc. They can create a more personalized attendees experience with event registration pages. In this blog we have covered most of the things that you need to know about event registration pages, if you have more queries regarding it or you want to create a flawless registration process for your event attendees, you can get in touch with us or Book a free demo.
Frequently Asked Questions
The main purpose of the event registration page is to provide attendees with all the necessary information about the event and help them register for the event easily.
The requirements of event registration pages can differ from event to event but the most basic details that every event registration form includes is the name, number, and email address of the attendees, rest of the information can be customized according to the event.
Yes, it is possible to integrate third-party apps and platforms with event registration pages. For instance, most event organizers prefer integrating, payment platforms, email, WhatsApp or social media platforms, etc.
Yes, most of the event registration pages are shareable and users can share these pages with their friends, family, and colleagues to share information about the event or to invite them to register.
Event registration can be beneficial for event organizers in various ways such as for offering an enhanced user experience, improving communication, managing event attendance, measuring ROI, and much more.
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