Live video broadcasting is no longer an oddity, and recent years have highlighted the potential of live streaming. It has gained immense popularity in recent years, and the latest live-streaming stats show that there is an array of live streams that are being done. Primarily it was done for online video gaming, which is still prominent but with growing popularity all kinds of live streams can be found from live shopping to video conferencing.
With the expansion of live-streaming services to different industries, many online video platforms have adopted it. During Q2 2023 live-streaming stats of these platforms clocked an audience reach of around 92.3% of users worldwide. Furthermore, the sector has gathered around 7.2 billion hours of content watching during the third quarter of 2023.
But you will need a clear view of the industry in 2024 to leverage live streams and make it happen. To keep you updated with the latest trends, we have gathered the latest video live-streaming stats for 2024 for you to leverage.
General Live Streaming Stats
Let’s kick off by looking at some general live-streaming stats that can tell us more about industry size and where it might be going in the future. These statistics can help you to identify how the industry works and understand the latest and upcoming video live-streaming trends and stats for 2024.
1. The global live-streaming industry grew to $1.49 billion in 2023 from $1.24 billion in 2022. Now it is estimated that the market of the industry will grow to more than $3 billion in 2027.
2. It is estimated that the global live-streaming pay-per-view market is expected to reach $2.4 billion by 2027. The adoption of e-learning is one of the industry’s main growth drivers.
3. In the first quarter of 2023 the YouTube gaming industry has grown by 13%, it has accounted for 17% of YouTube live total hours.
4. A recent Forbes survey has shown that 47% of users are paying for streaming services but are not using them.
5. Global live-streaming viewing has grown, with Asia (90%) and LATAM (70%) showing the largest growth.
6. US live video stream viewers had grown to over 163 million in 2023 as compared to 160 million in 2022. This indicates a 2.1% growth and a spike in social media platforms.
7. Live video streaming is an underrated marketing tool. According to the live-streaming stats, only 36% of marketers have been using them on social media platforms.
8. Almost one-third of internet users have been engaging with live streams as a type of video content they watch each week. Live concerts and music videos were the most popular category.
9. The key players in the live-streaming market include popular social media platforms such as Facebook, Instagram, and Twitch Interactive.
10. Streaming video is becoming a part of many people’s daily routines. A study of live-streaming stats shows that 20% of adults between 18 to 34 watch live-stream videos multiple times a day.
Popular Live Streaming Platforms Stats
Live-streaming content can not be accessed without any suitable platform. Most of the users think that streaming services are entertainment platforms like Netflix, Hulu, and other similar ones. But video live-streaming stats in 2024 show that webcasting services and social media platforms such as Facebook, Instagram, LinkedIn, Twitch, etc. have become the go-to platforms.
11. The Twitch app has generated around 12 million downloads worldwide in the second quarter of 2023.
12. Video-first social media platforms are still the biggest and most popular platforms for live-streaming content. Twitch alone has averaged 2.64 million viewers in the third quarter of 2022.
13. Nearly $2.2 million has been paid by Facebook to influencers to encourage them and create more video content and live stream promotion.
14. YouTube was the second most used social media platform, with an average of 27 hours per month per user in the second quarter of 2023.
15. A study of live stream stats has shown that 37% of users aged between 18 and 34 used YouTube Live streaming service to watch content.
16. Live-streaming of video games over platforms like Twitch and YouTube are the two biggest streaming platforms that have a combined total of 5.488 billion watched hours.
17. YouTube Live has more watched hours in the second quarter of 2023 than Twitch. However, twitch gaming content has left YouTube gaming content far behind, with 4.1 billion hours over Twitch and 1.3 billion hours over YouTube.
18. Live video content gets more engagement than pre-recorded video content on LinkedIn. They capture almost 7 times more reactions and 24 times more comments than other video content.
19. 9.3 million monthly live video streams on Twitter have changed the landscape dramatically in recent years. Twitter’s Periscope platform, has expanded to include live-streaming of games and with live-stream stats like this the platform is doing pretty well.
20. Live videos have gained popularity on social media, but there are better reasons for people to use social networks. Gen X, millennials, and baby boomers all leverage them to keep up with their contacts as their top reason for using the platforms, at 46%, 49%, 55%, and 60% respectively.
21. Most brands use multiple video formats on YouTube, such as live streams and shorts. They are likely to make more impact when it comes to brand awareness because 90% of the audience watches content from creators or artists.
22. The latest live stream stats are not the most popular type of video content format on social media format, but the demand is continuously growing. It is the third most engaging type of video content format according to users. 37% of users show that live content is most engaging, while short-form videos are at 66%.
23. The latest video live-streaming stat for 2024 indicates that 78% of Facebook users watch live streams. Facebook is pushing users to adopt the platform’s techniques and features.
24. 56% of people think about live-streaming, it makes them feel that they are part of the event. Live streams allow them to participate in any event like inaugurations, web conferencing, etc. This shows a 45% increase in YouTube Live stream subscribers.
25. In the third quarter of 2023 live-streaming stats showed that 7.6 billion hours of live content was watched across all the live-streaming platforms. Moreover, YouTube and Twitch alone collected an additional 12 million hours.
Marketing Live Streaming Stats
Several factors contribute to the live-streaming industry, such as reliable connectivity, streaming-enabled devices, and more. Live-streaming is leveraged for marketing purposes and promoting brands. Here are the latest video live-streaming stats for 2024 that should be looked at.
26. The global live-streaming market in 2022 was 1.24 billion, and it had grown to $1.49 billion in 2023 and is expected to grow to $3.21 billion by 2027.
27. The segment of live-streaming accounts for 63.18% of the overall video-streaming industry, including broadcasting services. The segment alone has generated $57.82 billion in revenue, and it is expected to grow by 27% between 2023 and 2029, reaching a whopping amount of $252.76 billion by the end.
28. A survey conducted for live-streaming stats has shown that when asked to choose between traditional TV or online live-streaming. 56% of the users choose online streaming and are ready to pay for it. The young generation doesn’t like long advertisements in between that occur on traditional TV.
29. 82% of the users prefer live video from brands rather than their social posts. Most brands invest heavily in social media marketing, but to connect with their target audience, they focus on live video content.
30. The E-commerce streaming industry has reached new heights recently. It has been the top live-streaming category among 700 million viewers in China since 2021 and is gaining popularity in different regions like the U.S. and Europe.
31. Recently, more and more businesses have started to use video streaming as a marketing tool. In 2023, 91% of businesses have used live video as a marketing tool, which was an all-time high from the data tracked since 2016.
32. E-commerce streaming in China has accounted for 10.6% of total gross merchandise sales with online shopping in 2020. It has grown to an impressive, $634 billion in 2023 with live-streaming being a crucial component.
33. The sales through live e-commerce are expected to triple between the years 2022 and 2026.
34. 55% of surveyed businesses leverage live video for promoting their brand. In a recent survey and live-streaming stats, it has been reported that the company uses live-streaming to broadcast with employees in the workplace.
35. Video plays a major role in impacting the key marketing metrics. 96% of video marketers were able to increase user understanding, and 95% of marketers found that live-streaming helped boost brand awareness.
36. In 2023, 68% of marketers’ planning is evolved through organic video marketing. Marketers are planning to learn it through YouTube and 66% of marketers planning to utilize it more.
37. Live-streaming is replacing blogs and 80% of the people believe it. Additionally, 82% of consumers prefer to engage with the brand through live streams.
38. It has been found that the live-streaming platform has 2,993 domains when compared to 196 domains of Twitch in the recent live-streaming stats. Twitch has a 2.34% share of the 34.97% market share for live-streaming platforms.
39. The global social commerce market it is now expected to reach an annual growth rate of 31.6% from 2023 to 2030 which was $727.63 billion in 2022.
40. 96% of marketers have revealed that using live streams has increased user understanding of their products and services.
Monetization Stats for Live-Streaming
Multiple businesses and organizations have successfully leveraged live streaming. There is an array of monetization strategies that can be used, below are the latest live-streaming stats that can be utilized in 2024.
41. Live streams have quickly become a popular and valuable source of revenue for many content creators. Depending on the platform and viewership, they can earn a good amount over live video. Reports have shown that many creators have earned huge amounts via live streaming on YouTube.
42. There are many Twitch streamers and the highest paid is “Critical Role” which made over $9 million in less than 3 years.
43. In the year 2022 Bigo Live has generated around $82 million in consumer spending, making it the highest-grossing live-streaming app. While Twitch has only managed to make $72.6 million.
44. An estimated $3 million super chat revenue and one of the most super-chatted YouTube channels in the world is “Russia Ch.”
45. Live streaming stats show an average Twitch streamer with 10–20 views can earn between $50 to $100, whereas popular creators can earn millions of dollars annually.
46. Brand deals, sponsorships, donations, subscriptions, and more other ways can be leveraged to generate revenue via live streaming. Additionally, live-streaming stats show that merchandise sales and ad revenue can help streamers generate extra revenue.
47. In the year 2022, eSport and games live streaming sales in China alone were nearly $320 million, by 2023 it is projected to reach a valuation of $500 million.
48. Shopping events through live streaming are anticipated to accumulate $25 billion in sales by the end of 2023. Popular streamers play a crucial role in the increased spending of online shoppers through live streaming.
49. Hulu is the most used live streaming app in the US, with 39 million subscribers. Also, there are 4.1 million users of Hulu Live TV. It has created $4.4 billion in revenue in 2020.
50. Live-streaming stats show the music streaming market is projected to be valued at around $120 billion by 2032. This is because of the growing popularity of streaming apps, live-streaming trends, and increased consumption of music video content.
51. The Southeast Asian eSport industry is expected to exceed $64 million in revenue by 2027.
52. China takes one-fifth market share of the global eSport market which is projected to grow to $1.87 billion by 2025.
53. In the US, the most super-chatted YouTube channel “Timcast IRL” has over $1 million in revenue.
54. Live streaming has made it easier for young streamers, about five in ten streamers aged between 18 and 34 are generating money via live streaming. A report of live streaming stats shows that 54% of live streamers were not able to generate revenue.
55. A Chinese game-centric live streaming platform, Douyu has made nearly 6.8 billion yuan through the live streaming business in 2022.
Conclusion
No matter if you are a member of the audience, a content creator, or a marketer who is exploring various live streaming use cases to get a better understanding. These live streaming stats will give you the same takeaway. Live streaming is a digital miracle which is thriving and is going to grow more by 2024. It can easily attract more audience and content creators to engage with the video content. With advancements in technology, there are separate live-streaming platforms that can be developed and leveraged. If you are looking to host any event or planning to take it online you can leverage a fully customized live-streaming platform with the help of Dreamcast a professional event tech suite. Book a demo now to learn more.
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