Whatsapp Automation is an integral part of the sales & marketing functioning of a business which includes bulk activities like – sending messages, notifications, sharing offers & discounts, etc. It helps in managing large contact libraries.
What is WhatsApp Business Automation for Events?
It can be defined as the use of Whatsapp as a medium for automated conversations with your potential customers.
These are pre-designed sets of replies to the messages which are received from new or existing customers on WhatsApp. One way this automation works is with the help of keywords.
One can easily program them according to their requirements. However, It works in such a way that when a particular message is detected, a predefined response is given as an output.
Top 5 Features of WhatsApp Automation
Here are some of the most prominent features of Whatsapp Business Automation. These will help you in analyzing the importance of WhatsApp for marketing –
- It comes up with an interactive message template that is far better than standard media templates. It also offers instant reply templates for WhatsApp.
- Event planners can easily send alerts that are related to direct interaction with the customers etc.
- With the introduction of the Whatsapp Product Catalogue, event planners can showcase their products & Services. Additionally, customers can browse as well as inspect things they are willing to buy. You can easily add price tags, summary as well as product code for better convenience & credibility.
- Ease of Payment with Whatsapp. And it follows a strict set of security & privacy criteria which thus requires a unique UPI pin for each transaction.
Benefits of WhatsApp-Based Communication for Events
Why there is a need to invest your precious time & energy in setting up Whatsapp Business Automation? Here are some of the important benefits which will prove this right for your event –
Lower Cost of Marketing
Whatsapp communication can be termed as an affordable marketing channel. It is the best choice for small & growing businesses that are mainly focusing on their production.
Meanwhile, the chances of reading your messages by your target clients are quite high. Whatsapp marketing helps you to drive sales, more conversions, and build personal relationships with your potential customers. It is also pocket friendly when it comes to marketing expenditures.
Global Engagement
It is a very great app for expanding your campaign. It is credible for making your event or service accessible across any part of the world.
Technically, it comes up with the highest smartphone penetration rates as high as 90% in some particular locales. The rise of smartphone penetration in many regions has also accelerated the use of messaging apps as a primary medium to carry out commercial transactions.
Event Ticketing
With this feature, users can easily book their slots for the day & enjoy the event without having to stay in long queues for hours. It’s just like booking a movie ticket!
Users can easily share their booking receipts over different platforms such as – emails, SMS, or Whatsapp. All you need to do is scan the QR code and enter the event.
There is something unique about this feature. Users can also create a non-transferable personalized ticket with their names & photo of their choice.
With the help of Whatsapp event registration, you can easily get information about the attendees of the event & your data-related activities & conversations are secured & protected.
Sending Reminders
Whatsapp is a very effective channel for taking follow-ups about bookings, appointments, upcoming events, etc. Ultimately it is the information that has to be conveyed to your customer fastly.
Sending reminder messages thus creates a positive impact on the customer’s experience. They tend to learn about which channels you are using for taking follow-ups.
Enabling Push Notifications
Any event update can be easily sent to the audience or user with the help of the new feature of Push Notifications.
It is very convenient for the guests to get any updates related to their upcoming event & attend the event. Recently, with certain additional features like – chat booths, all sorts of user end data is easy to track with the help of different touch points during WhatsApp chat.
Championing Two-Sided Conversations
Chatting is two-way oriented in the case of WhatsApp. It means that customers can easily interact with the businesses.
Simultaneously, customers want real-time interactions with businesses rather than responding to one-sided messages which are being directed at them. Whatsapp addresses all these issues by being the first app to deliver reliable & quality-oriented two-way messaging across the globe.
It serves as a great channel for the notifications like – purchase confirmation, customer support, delivery alerts, etc.
Create an Extraordinary Event Experience
Across All Event Formats
Keeps Your Attendees Engaged
This feature is especially important for a growing business whose major focus is on boosting sales and reaching out to a maximum number of customers. It thus helps you to build & elevate your campaign with reach elements like – videos, images, PDFs, and much more.
Now, sending offers & discount-related notifications to your users has become accessible with a single click.
In fact, WhatsApp event management works to boost lead generation, broadcasting your messages and connecting with your attendees after the event for their valuable feedback.
Event Management Help Desk
Handling all aspects of the event is a bit challenging task to do. There are a lot of parameters that need to be considered for the effective management of any event.
This is where WhatsApp comes into role. With its event helpdesk, more than 1000 customer can easily interact via Whatsapp Business APIs and gets their response quickly.
From whichever industry you belong to, WhatsApp marketing is a good way to boost your conversions. As per the recent reports, it has been found that the conversion rate has jumped to 112 % if you text any potential customer just after making the initial contact.
Getting Instant Feedbacks
Instead of calling each & every customer for their valuable feedback, you can go with the option of sending all your questions or queries via WhatsApp to your customers. According to recent stats, the open rate for WhatsApp messages is nearly 70% which makes it the optimum marketing platform.
On receiving the feedback, you can get in touch with them in the app only, and that too in an instant time which offers modification options for your products.
Not just this, it also allows you to develop creative questionnaires which reflect your brand as well as enhance customer interaction in a non-intrusive way.
When you are doing event marketing with WhatsApp, it becomes quite easier to get all the details of the user & valuable insights which can be helpful for further improvement.
Summing Up
The introduction of Whatsapp Events as a business tool is phenomenal. With its highly engaged user base and communication capabilities, it has all the potential required to become one of the most powerful customer interaction channels in the market & especially for those businesses which had a global presence.
With the help of marketing with WhatsApp & starting your campaign with its catalog feature attracting customers is not a tedious & laborious task to do.
You can easily add more than 500 items to your catalogue and get good exposure at the global level. It is a golden opportunity to reinforce your brand & establish healthy relationships with your clients.
Create an Extraordinary Event Experience
Across All Event Formats
