Combining both comfort and power, the majestic SUV deserved a majestic launch. Due to the ongoing coronavirus pandemic, it was not possible to do a physical launch, as usual, but the seamless virtual launch wowed the industry.
As MG decided to go virtual with the launch on our platform. Instead of limiting the launch to a small local audience, we enabled MG to go big and create a live virtual launch for its latest SUV.
Dreamcast worked with MG to deliver a virtual product launch that their SUV deserves and bigger. The live launch was streamed across seven different platforms simultaneously! Our powerful CDN servers ensured that the delivery of the video stream was seamless and without any glitch on any of the platforms.
THE LIVE LAUNCH WAS STREAMED ACROSS 7 DIFFERENT PLATFORMS SIMULTANEOUSLY!
The launch was attended by thousands of people, who witnessed the unrevealing and launch of the car in real-time. Of course, the entire launch was also made available to be seen on-demand for anyone who might have not been able to attend the event live.
By working with MG, Dreamcast created a one-of-a-kind massive unique automobile product launch in India.