Webinars have become a very successful tool in the industry. It is an all-in-one tool that helps the organizer ace lead generation, marketing, and promotion strategies. Lately, product launch webinars are becoming a popular choice among marketers and brands. If you want to launch a product by using a webinar but don’t know how to host an effective webinar for a product launch this article will help you. We are mentioning some of the best practices that you can use and host a webinar that converts and helps you achieve your objective. To know about these tips, continue reading further.
Launch your Products Like a Pro: 22 Webinar Best Practices
If you are hosting a webinar for a product launch these best practices can be a game changer for you, so continue reading below:
1. Create A Plan Of Action
For hosting a product launch webinar you will have to create a plan of action. This is the first and most basic step of planning any kind of webinar. Once you have a plan of action the process of hosting a webinar becomes easier. So make sure you outline your plan and work accordingly to reach your ultimate goal.
2. Understand Your Audience
Once you have your plan of action prepared you can move on to understanding and researching your target audience. When you are hosting a product launch webinar it is important to conduct in-depth research about who your target audience is. You don’t want to target an audience that is not interested in your brand or product. Be wise with audience targeting.
3. Set Clear Objectives
For hosting a successful webinar for a product launch it is essential to set clear objectives. You should know what your end goal is. Do you just want to launch your product, Do you want to offer your audience the complete information, use, and benefits of your product, Do you want to generate leads for re-targeting your audience later, etc. Whatever your goal is, make sure you have a clear understanding of it.
4. Pick a Precise Topic
With your webinar for a product launch, you should choose a precise topic. There might be a lot of things that you can talk about in your webinar regarding the brand or product but try to be specific so that the length of your webinar doesn’t increase too much and your audience doesn’t keep bored. Try to practice the information you want to provide to your audience.
5. Build A Management Team
To host a product launch webinar you will need a management team to create a seamless management process. When you have a management team you will be able to assign the task to respective individuals and the whole process of management will become easy. So choose the best individuals and assign them respective tasks with the deadline.
6. Spread Word In Advance
Next, you will have to spread the word about your webinar for the product launch which means that you will have to start promoting it. There are a variety of methods available for promotions that you can choose from. You can launch a video or a graphic for the promotions of your webinar or you can start posting on your social media account with the hashtag that you will create for your product launch.
7. Roll Out Invitations For Speakers
After you have your team in place and decide on your topic and promotional strategy for your product launch webinar it’s time to select the speaker and send an invitation for your webinar. Choose an industry expert or a speaker that can talk about your product. Make sure you are checking the background of the speaker, how he connects with the audience, what kind of tone he uses during the webinar, etc. Once you have selected your speaker you can move on to sending invitations.
8. Select Your Webinar Platform
To host a webinar for a product launch you will have to select a webinar platform that offers top-notch features. There are a lot of webinar platforms available in the industry. You can compare the price, features, and services provided by different platforms and choose the one that fits your needs. Make sure you are choosing a reliable platform. And if you are confused about which platform you should choose you can opt for Dreamcast. As we offer webinar services to all industries, you can host both live and on-demand webinars with us. Our platform and features are highly customizable to meet all your needs.
9. Begin You Content Creation
Content will play a crucial role in the success of the webinar. So make sure you have a clear thought through the process of what kind of content you want to create for your audience. Try to create unique and engaging content for your audience. For product marketing webinars you should create different types of content like high-quality images, videos, PDFs, presentations, blogs, social media content, etc.
10. Use Email Marketing
Email is one of the most powerful tools that you can use for your webinar marketing. You can start email marketing a few weeks before your webinar date. You can create short and converting content for your email and send it to your email database. Try to provide all the information regarding your webinar in the Email so that your audience knows what they can expect.
11. Opt For Social Media Ads
For webinar marketing social media ads are also an effective marketing tool. If you want to attract a large audience to your product launch webinar you should give preference to social media ads. These social media ads help you reach your target audience. You can run ads on platforms like Facebook, Instagram, and youtube.
12. Create Microsite
Your webinar for product launch needs a strong marketing strategy so you should consider creating a microsite for that. Microsite is an effective option for promotions and marketing of the webinar. You can create a microsite that covers all the information that your audience might need regarding your product launch website. Make sure to be an attractive and interactive microsite.
13. Offer Product Demo
If you are hosting a product webinar it is vital to offer a product demo during it. During your webinar, you can showcase how your product works, how it can benefit the users, why they should be investing their money in it, and how their life will become easy if they started using your product. By doing so you will be able to better engage your audience.
14. Run Dry Test
After doing all this now is the time to run a dry test for your webinar. You should never go live without testing your webinar platform or webinar equipment like audio devices, lighting, camera, etc. Running a dry test for your product marketing webinars will also ensure that you don’t face any errors or technical issues during the webinar.
15. Practice In Advance
To host a product launch webinar you should practice in advance. It is one of the best practices. If you will be prepared in advance you will find it less difficult to face the camera and you will also have an overview of all the features of your webinar platform, you won’t feel camera shy, plus it will also give you an idea about lighting and audio, video quality.
16. Get Set & Launch
Now that you have tested your webinar and you have practiced everything in advance you are ready to go live for your product launch webinar. Firstly make sure to go live on time and then introduce yourself and give your audience an overview of what they can expect from you during the webinar.
17. Keep Up With Interaction
During your product launch webinar make sure you are interacting with your audience continuously. Ask questions and encourage them to actively take part in the webinar. You can ask for their feedback during the webinar so that you can maintain the interaction during the webinar.
18. Make It Engaging
Engagement is necessary for the success of any webinar. When you are hosting a webinar with the help of a webinar platform you can make use of built-in engagement features that are available in your preferred webinar platform. Some of the most popular engagement tools that are offered by webinar platforms are live chat, messages, push notifications, Q&A features, etc.
19. Make It Mobile Friendly
Your product launch webinar should be mobile friendly so that a lot more audience can participate in your webinar. Because the majority of individuals are using mobile for their day-to-day activities. It becomes important to offer a seamless experience to them.
20. Provide Webinar On-Demand
Offering your webinar on-demand can help you reach more audiences and it will generate better leads for you. On-demand webinars are flexible and allow users to join the session according to their convenience. Plus the content of the on-demand webinar is evergreen and reusable.
21. View Insights
Getting an overview of the insights is also one of the best practices for hosting a webinar. If you go through the analysis of your product launch webinar you will be able to evaluate the success of your webinar. Insights will provide you with information regarding lead generation, engagement rate, etc.
22. Collect Feedback
The last step for you in the process of hosting a webinar is collecting feedback from your audience. It is important to know what your audience is saying about your webinar, and what was their experience, and with that, you will be able to know what improvements you can make for the future.
The Bottom Line
By the end of this article, you know how to host a product launch webinar successfully. If you follow these practices your webinar hosting process can become easier. We have covered all the necessary points that can help you in hosting a seamless webinar and make sure to follow all these steps. So what are you waiting for to choose our webinar platforms, go live, and launch your product?
Frequently Asked Questions
A product launch webinar is a webinar where brands and companies launch their new product online. Product launch webinars help organizers reach a global audience. They connect with the audience online, offer product demos, and share its benefits, features, etc.
There are various benefits of product launch webinars: better reach, create a buzz in the industry, are cost-effective, generate better leads, and help with audience retargeting.
If you are looking for a reliable platform for hosting a product launch webinar you should choose Dreamcast. As the platform offers best-in-class service for hosting webinars at a reasonable price.
Some of the popular types of webinars are Expert panel webinars, E-learning webinars, Training webinars, Expert panel webinars, Lead generation webinars, and Virtual event or tradeshow webinars.