Today Live streaming is not just a trend, but it has become essential for the events. Live Video Streaming done at an event offers numerous ways which can assist a brand or businesses. By improving the connectivity and bringing the event to the new audience, it brings an engagement level and branding opportunity which cannot be achieved within the boundaries of a room. So the investment of time and implementation of the resources can result in opening a new of success and opportunities.
1) Reach a global audience
With live streaming during events, the audience of a brand or business around the world is able to attend the event and share the experience with others. So the reach of the events, like product launches, seminars, and conferences, is increased exponentially when live streaming is used. By reaching the audience not present at the event location, you will multiply the number of attendees and build a truly global community.
2) Do the product launch
Increase the brand awareness and reach of a product launch among the audience by live streaming it. The product unveiling on the online platform will help the brand reach millions of people around the world at the same time. This exposure will also give the opportunity for media, trade publications, industry figures etc. to cover the event better and open prospect for new business opportunities.
Check out Yamaha R3 bike product launch case-study here and the video here
3) Show behind-the-scenes footage
Showcase the audience about the preparations and interesting tidbits of things until the final event. The streaming of activities during the preparation that leads up to a product launch or conference can help in maintaining a more robust connection between the brand and the audience.
4) Implement AMA and Q&A
Live Webcasting is one of the easiest ways to execute the Q & A sessions & Ask-Me-Anything (AMA) during an event. The Q & A session can be included in-between the main event or during breaks or may be near the event end, however, it feels sufficient. AMA sessions are generally put after the main event where people have the chance to interact with the brand directly in the form of queries.
5) Assemble the Highlight Reels
Several platforms which are used for the live streaming offer the benefit of making video accessible for later. Use the video to create short clips which can be shared at later date for the purpose of connecting with the audience and as a marketing tool.
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