In June 2020 Samsung launched the RS85 Prestige, the latest addition to the company’s line of ultrasound systems. The product launch was conducted virtually and was powered by Dreamcast’s Virtual Events Platform.
SAMSUNG VIRTUAL PRODUCT LAUNCH: RS85 PRESTIGE
A 100% CUSTOMIZED AND IMMERSIVE EXPERIENCE
The RS85 Prestige delivers better image clarity, better depth of perception, and has more sensitivity to perfusion of blood flow. It is truly a revolution in healthcare devices. To demonstrate the new product and launch it, we created a completely customized virtual event for the product launch.
Along with streaming videos of the product, detailed information about the product was provided by an online product brochure. Additionally, custom booths were provided which allowed the attendees to get in touch with the brand representative in real time with no delays.
Overall, the virtual event was a successful launch for Samsung’s new product in the healthcare industry and another feather in Dreamcast’s cap.