{"id":846,"date":"2019-03-29T12:31:12","date_gmt":"2019-03-29T07:01:12","guid":{"rendered":"https:\/\/www.dreamcast.in\/blog\/?p=846"},"modified":"2023-07-10T16:46:10","modified_gmt":"2023-07-10T11:16:10","slug":"live-stream-multiple-social-media-platforms-simultaneously","status":"publish","type":"post","link":"https:\/\/www.dreamcast.in\/blog\/live-stream-multiple-social-media-platforms-simultaneously\/","title":{"rendered":"Why Live Stream to Multiple Social Media Channels Simultaneously"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f0a29312e02\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f0a29312e02\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.dreamcast.in\/blog\/live-stream-multiple-social-media-platforms-simultaneously\/#Live_Video_in_Todays_Internet\" >Live Video in Today\u2019s Internet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.dreamcast.in\/blog\/live-stream-multiple-social-media-platforms-simultaneously\/#Why_Live_Stream_to_Multi_CDNs\" >Why Live Stream to Multi CDNs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.dreamcast.in\/blog\/live-stream-multiple-social-media-platforms-simultaneously\/#Reason_1_Because_you_can_be_everywhere_at_the_same_time\" >Reason #1: Because you can be everywhere at the same time!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.dreamcast.in\/blog\/live-stream-multiple-social-media-platforms-simultaneously\/#Reason_2_Because_you_can_make_the_best_of_every_platform\" >Reason #2: Because you can make the best of every platform!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.dreamcast.in\/blog\/live-stream-multiple-social-media-platforms-simultaneously\/#Reason_3_Because_it_is_easy_and_convenient\" >Reason #3: Because it is easy and convenient!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.dreamcast.in\/blog\/live-stream-multiple-social-media-platforms-simultaneously\/#Reason_4_Because_you_get_presence_on_every_platform\" >Reason #4: Because you get presence on every platform!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.dreamcast.in\/blog\/live-stream-multiple-social-media-platforms-simultaneously\/#Summary_Quick_Notes\" >Summary \/ Quick Notes<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"live-video-in-todays-internet\"><span class=\"ez-toc-section\" id=\"Live_Video_in_Todays_Internet\"><\/span>Live Video in Today\u2019s Internet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Viewers spend a lot more time watching a live video than a video that is available on demand.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>While most consumers spend around 5.1 minutes watching an on-demand video, they spend around 42.8 minutes watching a video that is streamed live.<\/em><\/p><\/blockquote>\n\n\n\n<p>This statistic is kind of obvious for today\u2019s internet where live streaming video has become the most engaging form of communication by a large margin.<\/p>\n\n\n\n<p>When brands are planning to live stream to social media, the first consideration is often deciding on the platform. There are multiple video streaming platforms like <em>Facebook Live, <a href=\"https:\/\/www.dreamcast.in\/blog\/guide-to-instagram-live\/\">Instagram Live<\/a>, and Periscope<\/em> and all of them have their own strengths and weaknesses.<\/p>\n\n\n\n<p>Fortunately, most brands are not forced to make that decision and can choose to live stream on multiple platforms simultaneously using the services of a dedicated webcasting company like Dreamcast.<\/p>\n\n\n\n<p>In this article, we explore a few reasons why webcasting simultaneously on multiple social media platforms using <a href=\"https:\/\/www.dreamcast.in\/\" target=\"_blank\" rel=\"noopener noreferrer\">live streaming solutions<\/a> is useful.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2019\/03\/Live-Stream-to-Multiple-Social-Media-Platforms-CDNS.jpg\" alt=\"Live Stream to Multiple Social Media Platforms or CDNS\" class=\"wp-image-847\" srcset=\"https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2019\/03\/Live-Stream-to-Multiple-Social-Media-Platforms-CDNS.jpg 1000w, https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2019\/03\/Live-Stream-to-Multiple-Social-Media-Platforms-CDNS-300x150.jpg 300w, https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2019\/03\/Live-Stream-to-Multiple-Social-Media-Platforms-CDNS-768x384.jpg 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-live-stream-to-multi-cdns\"><span class=\"ez-toc-section\" id=\"Why_Live_Stream_to_Multi_CDNs\"><\/span>Why Live Stream to Multi CDNs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reason-1-because-you-can-be-everywhere-at-the-same-time\"><span class=\"ez-toc-section\" id=\"Reason_1_Because_you_can_be_everywhere_at_the_same_time\"><\/span>Reason #1: Because you can be everywhere at the same time!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>When live streams started becoming popular, social media giants began to adopt the technology and started integrating it to their platforms to create their own webcasting solutions.<\/li><li>Periscope was initially the first among live streaming solutions that fully utilized the power of live video in a social media context. It was soon acquired by Twitter and other platforms like <a href=\"https:\/\/www.youtube.com\/my_live_events\" target=\"_blank\" rel=\"noopener noreferrer\">Youtube Live<\/a>, <a href=\"https:\/\/live.fb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Live<\/a>, and Instagram Live started popping up as well, to leverage the <a href=\"https:\/\/www.dreamcast.in\/blog\/benefits-of-webcasting-and-streaming-events\/\">power of live streaming video<\/a> on social media platforms.<\/li><li>These days, live video has become an integral part of most social media platforms and it\u2019s not uncommon to find people and companies live stream to social media. However, all these platforms have different strengths and weaknesses and are meant for different audiences too. For example, the audience found on Facebook Live would be much different than the audience that would be found on Instagram Live.<\/li><li>To maximize the reach of a live stream, it is important to take advantage of the different types of audiences found on these platforms. By webcasting on one platform and ignoring the others, a lot of the potential audience is lost for any brand.<\/li><li>By streaming to all major platforms at the same time, brands can maximize their reach and be everywhere at the same time without worrying about missing out on a large part of their potential audience for the live stream.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reason-2-because-you-can-make-the-best-of-every-platform\"><span class=\"ez-toc-section\" id=\"Reason_2_Because_you_can_make_the_best_of_every_platform\"><\/span>Reason #2: Because you can make the best of every platform!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/atZII8NmbPGw0\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n\n\n\n<p style=\"text-align:center\">via giphy<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>When it comes to using social media streaming to spread the message or tell the story of a brand, it is important to consider the pros and cons of every webcasting platform.<\/li><li>By streaming to multiple platforms at the same time, brands can utilize the best features of all the platforms while avoiding the cons of them and create a more unified social media strategy featuring live video and utilize social media broadcasting to its full potential.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reason-3-because-it-is-easy-and-convenient\"><span class=\"ez-toc-section\" id=\"Reason_3_Because_it_is_easy_and_convenient\"><\/span>Reason #3: Because it is easy and convenient!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Webcasting to multiple platforms at the same time is convenient and easy, as there are many software solutions that can enable that.<\/li><li>These solutions also take care of ensuring proper encoding takes place for all the different platforms as they have different requirements for video input.<\/li><li>Most dedicated live streaming companies have experience using these solutions to create a more <a href=\"https:\/\/www.dreamcast.in\/corporate-live-streaming.php\" target=\"_blank\" rel=\"noopener noreferrer\">unified broadcast for corporates and brands<\/a> across all social media platforms.<\/li><li>As live webcasting across multi CDNs can be done almost effortlessly, there are no reasons why brands shouldn\u2019t do it and multiple reasons why they should.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reason-4-because-you-get-presence-on-every-platform\"><span class=\"ez-toc-section\" id=\"Reason_4_Because_you_get_presence_on_every_platform\"><\/span>Reason #4: Because you get presence on every platform!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>As we previously established in this article, every social media platform has its own unique set of audience that responds differently to content and ignoring any of them can diminish the live stream\u2019s reach and the intangible returns on the live stream.<\/li><li>One of the benefits of simultaneously broadcasting on different platforms is that it enables a brand to have a unified presence on all the different social media platforms.<\/li><li>For example, most social media platforms have the option to store the entire live stream (some permanently and some for a limited time). These enable the audiences of the brand on different platforms to view the entire <a href=\"https:\/\/www.dreamcast.in\/on-demandstreaming.php\" target=\"_blank\" rel=\"noopener noreferrer\">stream on-demand<\/a> later.<\/li><li>Another benefit of streaming on different platforms is better analytics. When combined, all the viewing data from different platforms can lead to making improvements in future streams to ensure only the best output is given.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"summary-quick-notes\"><span class=\"ez-toc-section\" id=\"Summary_Quick_Notes\"><\/span>Summary \/ Quick Notes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"394\" src=\"https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2019\/03\/benefits-of-live-webcatsing.gif\" alt=\"benefits of live webcatsing\" class=\"wp-image-853\"\/><\/figure><\/div>\n\n\n\n<p style=\"text-align:center\">via giphy<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Live streaming video has been a very powerful medium of communication since its inception. By decentralizing the power to broadcasting to a large audience, live webcasting video has changed the way both individuals and brands communicate with their audiences.<\/li><li>With the help of a dedicated webcasting company, any brand can simultaneously stream to multiple platforms conveniently, leading to<ul><li>A more unified social media strategy.<\/li><li>More reach and presence across all social media platforms.<\/li><li>Better analytics.<\/li><\/ul><\/li><\/ul>\n\n\n\n<p style=\"text-align:center\"><a href=\"https:\/\/www.dreamcast.in\/getstarted.php\" target=\"_blank\" class=\"custom-subscribe\" rel=\"noopener noreferrer\">Try us now<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Live Video in Today\u2019s Internet Viewers spend a lot more time watching a live video than a video that is available on demand. While most consumers spend around 5.1 minutes watching an on-demand video, they spend around 42.8 minutes watching a video that is streamed live. This statistic is kind of obvious for today\u2019s internet &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.dreamcast.in\/blog\/live-stream-multiple-social-media-platforms-simultaneously\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Why Live Stream to Multiple Social Media Channels Simultaneously&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,3],"tags":[],"class_list":["post-846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-streaming","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Live Stream to Multiple Social Media Platforms Simultaneously<\/title>\n<meta name=\"description\" content=\"Reasons of why streaming simultaneously on multiple social media platforms using live streaming and webcasting solutions is useful.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dreamcast.in\/blog\/live-stream-multiple-social-media-platforms-simultaneously\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Live Stream to Multiple Social Media Platforms Simultaneously\" \/>\n<meta property=\"og:description\" content=\"Reasons of why streaming simultaneously on multiple social media platforms using live streaming and webcasting solutions is useful.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dreamcast.in\/blog\/live-stream-multiple-social-media-platforms-simultaneously\/\" \/>\n<meta property=\"og:site_name\" content=\"Dreamcast Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-29T07:01:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-10T11:16:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2019\/03\/Live-Stream-to-Multiple-Social-Media-Platforms-CDNS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lakshya Law\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lakshya Law\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/live-stream-multiple-social-media-platforms-simultaneously\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/live-stream-multiple-social-media-platforms-simultaneously\\\/\"},\"author\":{\"name\":\"Lakshya Law\",\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/#\\\/schema\\\/person\\\/c0275e6b352589a40c803157fc161597\"},\"headline\":\"Why Live Stream to Multiple Social Media Channels Simultaneously\",\"datePublished\":\"2019-03-29T07:01:12+00:00\",\"dateModified\":\"2023-07-10T11:16:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/live-stream-multiple-social-media-platforms-simultaneously\\\/\"},\"wordCount\":854,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/live-stream-multiple-social-media-platforms-simultaneously\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Live-Stream-to-Multiple-Social-Media-Platforms-CDNS.jpg\",\"articleSection\":[\"Live Streaming &amp; 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