{"id":2446,"date":"2020-08-10T15:13:40","date_gmt":"2020-08-10T09:43:40","guid":{"rendered":"http:\/\/www.dreamcast.in\/blog\/?p=2446"},"modified":"2023-07-10T16:45:14","modified_gmt":"2023-07-10T11:15:14","slug":"events-post-covid","status":"publish","type":"post","link":"https:\/\/www.dreamcast.in\/blog\/events-post-covid\/","title":{"rendered":"A Look At The Future Of Events In The Post COVID World"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\r\n<p><em><strong>Virtual events<\/strong> <\/em>were considered to be a niche category with only a small percentage of brands using them in the world before COVID-19.<\/p>\r\n\r\n\r\n\r\n<p>However, it is clear that the future of events after COVID-19 would also be virtual-first due to many factors.<\/p>\r\n\r\n\r\n\r\n<p>In this blog, we\u2019re going to take a look at a few major things that would drive most event strategy and marketing plans for the new normal.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f0a2b1f16d2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f0a2b1f16d2\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.dreamcast.in\/blog\/events-post-covid\/#1_Virtual_Events_would_be_a_major_focus\" >#1. Virtual Events would be a major focus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.dreamcast.in\/blog\/events-post-covid\/#2_Engagement_will_continue_to_be_the_focus_for_virtual_events\" >#2. Engagement will continue to be the focus for virtual events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.dreamcast.in\/blog\/events-post-covid\/#3_Hosting_a_virtual_event_will_be_really_easy\" >#3. Hosting a virtual event will be really easy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.dreamcast.in\/blog\/events-post-covid\/#4_A_look_at_events_after_COVID-19\" >#4. A look at events after COVID-19<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"1-virtual-events-would-be-a-major-focus\"><span class=\"ez-toc-section\" id=\"1_Virtual_Events_would_be_a_major_focus\"><\/span>#1. Virtual Events would be a major focus<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/z-fGyfRHs8Q\" width=\"685\" height=\"385\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n\r\n<p>Due to the restrictions placed on travel and social distancing norms, 2020 events had to pivot to the virtual space. In a way, for <a href=\"https:\/\/www.dreamcast.in\/virtual-events\/\">virtual events platform<\/a>, 2020 was a huge test and the results have so far been favourable.<\/p>\r\n\r\n\r\n\r\n<p>Along with being cost-effective, virtual events have also proven to be more wide-reaching than physical events. If done right, a virtual event can achieve dramatic results for any brand or organizer.<\/p>\r\n\r\n\r\n\r\n<p>While hybrid events were already common in the past, it is very likely that the virtual element for events will be more in focus in the coming years.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"2-engagement-will-continue-to-be-the-focus-for-virtual-events\"><span class=\"ez-toc-section\" id=\"2_Engagement_will_continue_to_be_the_focus_for_virtual_events\"><\/span>#2. Engagement will continue to be the focus for virtual events<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ujfvBlAJTk8\" width=\"685\" height=\"385\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n\r\n<p>There were a number of virtual events during lockdown and it is clear from our research that the key factor for a virtual event, just like a physical event, is engagement.<\/p>\r\n\r\n\r\n\r\n<p>However, one key difference between virtual event and physical event is that it is much easier to quantify engagement. Any major <a href=\"https:\/\/www.dreamcast.in\/blog\/what-is-virtual-event\/\">virtual events<\/a> platform comes with many marketing and analytics features that make it easy to measure audience engagement very precisely.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"3-hosting-a-virtual-event-will-be-really-easy\"><span class=\"ez-toc-section\" id=\"3_Hosting_a_virtual_event_will_be_really_easy\"><\/span>#3. Hosting a virtual event will be really easy<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>There was a time when <a href=\"https:\/\/www.dreamcast.in\/blog\/virtual-event\/\">hosting a virtual event<\/a> would require a lot of problem-solving. Unlike today, it used to be really hard to find the perfect virtual events platform to host your virtual event.<\/p>\r\n\r\n\r\n\r\n<p>Virtual events setup used to be much harder before too. You would have to manage various factors such as doing technical diligence, creating new content, managing audience engagement, etc.<\/p>\r\n\r\n\r\n\r\n<p>Today, you can get a virtual event walkthrough from an online events platform like Dreamcast very quickly which helps when it comes to setting up and hosting a virtual event quickly.<\/p>\r\n\r\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/EZ1OZJxp9s4\" width=\"685\" height=\"385\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n\r\n<h2 class=\"wp-block-heading\" id=\"4-a-look-at-events-after-covid19\"><span class=\"ez-toc-section\" id=\"4_A_look_at_events_after_COVID-19\"><\/span>#4. A look at events after COVID-19<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>When we look back at 2020, it will be a memorable year for many reasons. Unfortunately, we will not be looking back at most of those reasons with fondness. Yet, 2020 has proved to be a momentous year for hybrid virtual events.<\/p>\r\n\r\n\r\n\r\n<p>It&#8217;s pretty easy to guess that the virtual world will be part of event strategy for brands around the world for years to come.<\/p>\r\n\r\n\r\n\r\n<p><em>Never thought about hosting a virtual event? Now is the time to move your events to a virtual format.<\/em><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-text-color has-very-light-gray-color has-background has-vivid-red-background-color\" href=\"https:\/\/www.dreamcast.in\/getstarted.php\" target=\"_blank\" rel=\"noopener noreferrer\">Book Demo Now<\/a><\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Virtual events were considered to be a niche category with only a small percentage of brands using them in the world before COVID-19. However, it is clear that the future of events after COVID-19 would also be virtual-first due to many factors. In this blog, we\u2019re going to take a look at a few major &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.dreamcast.in\/blog\/events-post-covid\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A Look At The Future Of Events In The Post COVID World&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":4520,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-virtual-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Look At The Future Of Events In The Post COVID World<\/title>\n<meta name=\"description\" content=\"Take a look at the future of events post COVID. 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Learn major things that would drive most event strategy and marketing plans for the new normal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dreamcast.in\/blog\/events-post-covid\/\" \/>\n<meta property=\"og:site_name\" content=\"Dreamcast Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-10T09:43:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-10T11:15:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2020\/08\/Future-Of-Events-In-The-Post-COVID-World.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vinay Khandelwal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vinay Khandelwal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/events-post-covid\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/events-post-covid\\\/\"},\"author\":{\"name\":\"Vinay Khandelwal\",\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/#\\\/schema\\\/person\\\/9538bb58a563dbd6c8616cfda4bf9e80\"},\"headline\":\"A Look At The Future Of Events In The Post COVID World\",\"datePublished\":\"2020-08-10T09:43:40+00:00\",\"dateModified\":\"2023-07-10T11:15:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/events-post-covid\\\/\"},\"wordCount\":464,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/events-post-covid\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Future-Of-Events-In-The-Post-COVID-World.jpg\",\"articleSection\":[\"Virtual Events\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/events-post-covid\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/events-post-covid\\\/\",\"url\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/events-post-covid\\\/\",\"name\":\"A Look At The Future Of Events In The Post COVID World\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/events-post-covid\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/events-post-covid\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Future-Of-Events-In-The-Post-COVID-World.jpg\",\"datePublished\":\"2020-08-10T09:43:40+00:00\",\"dateModified\":\"2023-07-10T11:15:14+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/#\\\/schema\\\/person\\\/9538bb58a563dbd6c8616cfda4bf9e80\"},\"description\":\"Take a look at the future of events post COVID. 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