{"id":1657,"date":"2019-12-17T10:31:13","date_gmt":"2019-12-17T05:01:13","guid":{"rendered":"https:\/\/www.dreamcast.in\/blog\/?p=1657"},"modified":"2023-07-10T16:45:44","modified_gmt":"2023-07-10T11:15:44","slug":"why-live-streaming-corporate-communications-makes-so-much-sense","status":"publish","type":"post","link":"https:\/\/www.dreamcast.in\/blog\/why-live-streaming-corporate-communications-makes-so-much-sense\/","title":{"rendered":"Why Live Streaming Corporate Communications Makes So Much Sense?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Live streaming has changed the way people communicate all over the world. Ever since the technology of live streaming became accessible, corporate live streaming has been used by companies around the globe for effective corporate communications. <\/p>\n\n\n\n<p>Corporate live webcasting and corporate streaming services have started becoming a trend when it comes to corporate communications these days and almost every company in the world using it to some extent.<\/p>\n\n\n\n<p>There are a number of applications when it comes to live webcasting corporate communications as companies can use live streaming for both internal and external communication. <\/p>\n\n\n\n<p>In this blog, we\u2019re going to take a look at how corporate streaming services can be used to create effective communication across the organization. <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f0bad80ee54\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f0bad80ee54\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.dreamcast.in\/blog\/why-live-streaming-corporate-communications-makes-so-much-sense\/#Internal_Corporate_Communications_with_Live_Streaming\" >Internal Corporate Communications with Live Streaming<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.dreamcast.in\/blog\/why-live-streaming-corporate-communications-makes-so-much-sense\/#1_Training\" >1. Training<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.dreamcast.in\/blog\/why-live-streaming-corporate-communications-makes-so-much-sense\/#2_Meetings\" >2. Meetings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.dreamcast.in\/blog\/why-live-streaming-corporate-communications-makes-so-much-sense\/#3_Creating_an_ongoing_resource_base\" >3. Creating an ongoing resource base<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.dreamcast.in\/blog\/why-live-streaming-corporate-communications-makes-so-much-sense\/#4_Collaboration\" >4. Collaboration<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.dreamcast.in\/blog\/why-live-streaming-corporate-communications-makes-so-much-sense\/#External_Corporate_Communications_with_Live_Streaming\" >External Corporate Communications with Live Streaming&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.dreamcast.in\/blog\/why-live-streaming-corporate-communications-makes-so-much-sense\/#1_Events\" >1. Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.dreamcast.in\/blog\/why-live-streaming-corporate-communications-makes-so-much-sense\/#2_Town_Hall_Meetings\" >2. Town Hall Meetings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.dreamcast.in\/blog\/why-live-streaming-corporate-communications-makes-so-much-sense\/#3_Customer_Support\" >3. Customer Support<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.dreamcast.in\/blog\/why-live-streaming-corporate-communications-makes-so-much-sense\/#Live_Streaming_vs_Web_Conferencing\" >Live Streaming v\/s Web Conferencing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.dreamcast.in\/blog\/why-live-streaming-corporate-communications-makes-so-much-sense\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"internal-corporate-communications-with-live-streaming\"><span class=\"ez-toc-section\" id=\"Internal_Corporate_Communications_with_Live_Streaming\"><\/span>Internal Corporate Communications with Live Streaming <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the major use of <a href=\"https:\/\/www.dreamcast.in\/corporate-live-streaming.php\">corporate live streaming solutions<\/a> is internal corporate communications. Corporate live webcasting is a great way to facilitate better and more effective communication and collaboration between all parts of the organization. <\/p>\n\n\n\n<p>Let\u2019s take a look first at how corporate live streaming can be used for internal corporate communications. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-training\"><span class=\"ez-toc-section\" id=\"1_Training\"><\/span>1. Training <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Live streaming video is often used to provide training to new employees in a company. When there is more than one branch of the company, corporate live streaming solutions are often used to provide all the employees with a high quality of training.<\/p>\n\n\n\n<p>As live streaming video is an interactive medium where the instructor can actually engage with the students, corporate live webcasting has proven to be more effective than training videos that are available on-demand. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-meetings\"><span class=\"ez-toc-section\" id=\"2_Meetings\"><\/span>2. Meetings <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the primary uses of corporate streaming services is to enable employees from different branches and departments of the company to collaborate more effectively by online meetings.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Companies prefer to live webcasting corporate communications because they are more effective than phone calls and add a personal touch to the meetings while saving the company the travelling cost that would otherwise have been incurred for the meetings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-creating-an-ongoing-resource-base\"><span class=\"ez-toc-section\" id=\"3_Creating_an_ongoing_resource_base\"><\/span>3. Creating an ongoing resource base <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Most corporate <a href=\"https:\/\/www.dreamcast.in\/\">live streaming solutions<\/a> enable the live stream to be recorded and saved as a video that is later available on demand.&nbsp;<\/p>\n\n\n\n<p>These recorded videos can be used to create a great ongoing resource base that can be used by the company for training and other purposes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-collaboration\"><span class=\"ez-toc-section\" id=\"4_Collaboration\"><\/span>4. Collaboration <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Corporate streaming services can also be used to collaborate more effectively with the outside sales team and other external parts of the organization.<\/p>\n\n\n\n<p>Overall, live streaming video allows all departments to be connected in a real-time and authentic manner which creates not only a more functional organization but a more connected one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"external-corporate-communications-with-live-streamingnbsp\">External Corporate Communications with Live Streaming <\/h2>\n\n\n\n<p>Corporate also use live streaming video for external communications like streaming live events, town hall meetings, and offering live customer support. More details about these use cases for live streaming in corporate communications are provided in the sections below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-events\"><span class=\"ez-toc-section\" id=\"1_Events\"><\/span>1. Events <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Live streaming corporate events is one of the best ways to make it more accessible, cost-effective, and inclusive, among other <a href=\"https:\/\/www.dreamcast.in\/blog\/key-features-of-corporate-live-streaming\/\">key features of corporate live streaming<\/a>. Most corporate usually stream their live events for various reasons, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Opening up the event to a global audience.&nbsp;<\/li>\n\n\n\n<li>Engaging audiences who couldn\u2019t make it to the event.&nbsp;<\/li>\n\n\n\n<li>Saving up on travelling costs for employees.<\/li>\n\n\n\n<li>Archiving the event for other uses later like marketing and promotions.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-town-hall-meetings\"><span class=\"ez-toc-section\" id=\"2_Town_Hall_Meetings\"><\/span>2. Town Hall Meetings <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Town Hall Meetings are some of the most important events for corporates. While in the old days every single employee had to travel to attend the meetings, most corporates usually just live stream the event so every employee can get access to the meeting, regardless of where they\u2019re located. <\/p>\n\n\n\n<p>Streaming Town Hall Meetings is one of the most common applications of live streaming video for corporates and almost everyone company these days live streams their <a href=\"https:\/\/www.dreamcast.in\/town-hall-webcasts.php\">town hall meeting<\/a>s. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-customer-support\"><span class=\"ez-toc-section\" id=\"3_Customer_Support\"><\/span>3. Customer Support <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lastly, one of the uses of live streaming video for corporates in recent times is customer support. While it is possible to offer customer support over text and phone, providing support over live video makes the consumer experience a more personal touch which leads to better consumer retention and satisfaction. <\/p>\n\n\n\n<p>Providing customer support over live video is not possible for most organizations as it requires a lot of resources. Still, it is increasingly becoming a trend to offer customer support over live video to provide more comprehensive and useful customer support to the consumer.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"live-streaming-vs-web-conferencing\"><span class=\"ez-toc-section\" id=\"Live_Streaming_vs_Web_Conferencing\"><\/span>Live Streaming v\/s Web Conferencing <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"689\" height=\"349\" src=\"https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2019\/12\/live-streaming-vs-web-conferencing.jpg\" alt=\"live streaming vs web conferencing\" class=\"wp-image-1669\" srcset=\"https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2019\/12\/live-streaming-vs-web-conferencing.jpg 689w, https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2019\/12\/live-streaming-vs-web-conferencing-300x152.jpg 300w\" sizes=\"auto, (max-width: 689px) 100vw, 689px\" \/><\/figure>\n<\/div>\n\n\n<p>A lot of people do not understand the difference between web conferencing and live streaming because they use the same underlying technology. However, there are a lot of differences between live streaming solutions and <a href=\"https:\/\/www.dreamcast.in\/blog\/web-conferencing\/\">web conferencing<\/a> solutions which you need to understand if you\u2019re considering using live streaming video for corporate communications.<\/p>\n\n\n\n<p>While live streaming video is often a part of web conferencing tools, it is not the main focus of the <a href=\"https:\/\/www.dreamcast.in\/blog\/live-streaming-vs-internal-conferencing-tools-business-communications\/\">internal conferencing tools for business<\/a>. The main goal of web conferencing tools is, as the name implies, facilitate conferences over the internet. These tools usually focus more on the collaboration aspect and come bundled with features like interactive whiteboards and file sharing.<\/p>\n\n\n\n<p>However, a live streaming solution is usually more cost-effective and focuses more on the quality of the video with a few engagement features. Using a web conferencing tool for a live video streaming application such as streaming a live event can end up being disastrous. <\/p>\n\n\n\n<p>While web conferencing is suitable for internal corporate communications, it is not really ideal when it comes to external corporate communications such as streaming events and customer support, which require dedicated live streaming solutions and setups.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Live streaming video has become truly accessible in 2019, and while corporate have been using the technology for a while now, it has become mainstream now. We hope this blog helped clarify how live streaming video is used for various corporate communication needs! Keep following this blog for more updates in the world of live streaming video and more!<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-very-light-gray-color has-vivid-red-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.dreamcast.in\/getstarted.php\" target=\"_blank\" rel=\"noopener noreferrer\">Try Now<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Live streaming has changed the way people communicate all over the world. Ever since the technology of live streaming became accessible, corporate live streaming has been used by companies around the globe for effective corporate communications. Corporate live webcasting and corporate streaming services have started becoming a trend when it comes to corporate communications these &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.dreamcast.in\/blog\/why-live-streaming-corporate-communications-makes-so-much-sense\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Why Live Streaming Corporate Communications Makes So Much Sense?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":5184,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-streaming"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Live Streaming Corporate Communications Makes so Much Sense?<\/title>\n<meta name=\"description\" content=\"Corporate live streaming is used by many companies around the globe. It is used for carrying internal and external corporate communications effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dreamcast.in\/blog\/why-live-streaming-corporate-communications-makes-so-much-sense\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Live Streaming Corporate Communications Makes so Much Sense?\" \/>\n<meta property=\"og:description\" content=\"Corporate live streaming is used by many companies around the globe. It is used for carrying internal and external corporate communications effectively.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dreamcast.in\/blog\/why-live-streaming-corporate-communications-makes-so-much-sense\/\" \/>\n<meta property=\"og:site_name\" content=\"Dreamcast Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-17T05:01:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-10T11:15:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2019\/12\/Why-Live-Streaming-Corporate-Communications-Makes-So-Much-Sense-DEC-17-2019.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vinay Khandelwal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vinay Khandelwal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/why-live-streaming-corporate-communications-makes-so-much-sense\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/why-live-streaming-corporate-communications-makes-so-much-sense\\\/\"},\"author\":{\"name\":\"Vinay Khandelwal\",\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/#\\\/schema\\\/person\\\/9538bb58a563dbd6c8616cfda4bf9e80\"},\"headline\":\"Why Live Streaming Corporate Communications Makes So Much Sense?\",\"datePublished\":\"2019-12-17T05:01:13+00:00\",\"dateModified\":\"2023-07-10T11:15:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/why-live-streaming-corporate-communications-makes-so-much-sense\\\/\"},\"wordCount\":1004,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/why-live-streaming-corporate-communications-makes-so-much-sense\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Why-Live-Streaming-Corporate-Communications-Makes-So-Much-Sense-DEC-17-2019.jpg\",\"articleSection\":[\"Live Streaming &amp; Webcasting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/why-live-streaming-corporate-communications-makes-so-much-sense\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/why-live-streaming-corporate-communications-makes-so-much-sense\\\/\",\"url\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/why-live-streaming-corporate-communications-makes-so-much-sense\\\/\",\"name\":\"Why Live Streaming Corporate Communications Makes so Much Sense?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/why-live-streaming-corporate-communications-makes-so-much-sense\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/why-live-streaming-corporate-communications-makes-so-much-sense\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Why-Live-Streaming-Corporate-Communications-Makes-So-Much-Sense-DEC-17-2019.jpg\",\"datePublished\":\"2019-12-17T05:01:13+00:00\",\"dateModified\":\"2023-07-10T11:15:44+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/#\\\/schema\\\/person\\\/9538bb58a563dbd6c8616cfda4bf9e80\"},\"description\":\"Corporate live streaming is used by many companies around the globe. 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