{"id":1173,"date":"2019-08-08T14:58:06","date_gmt":"2019-08-08T09:28:06","guid":{"rendered":"https:\/\/www.dreamcast.in\/blog\/?p=1173"},"modified":"2023-07-10T16:45:59","modified_gmt":"2023-07-10T11:15:59","slug":"the-battle-for-the-future-of-live-video-is-on","status":"publish","type":"post","link":"https:\/\/www.dreamcast.in\/blog\/the-battle-for-the-future-of-live-video-is-on\/","title":{"rendered":"The Battle for the Future of Live Video is ON!"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Live video is undoubtedly one of the most engaging forms of content in today\u2019s internet. As live streaming became more accessible through developments in technology, it has been increasingly used by brands as part of their digital marketing strategy for a variety of reasons including the fact that live video is more raw and visceral as it is more like a face-to-face conversation for the viewer than a video that is available on demand.<\/p>\n\n\n\n<p>Youtube and Instagram have become excellent channels for brands and businesses for the live video aspects of their digital marketing. Live streaming solutions for events is another avenue where businesses and brands are focusing on as they have multiple benefits for the business like better engagement for the event and other benefits like having a high-quality video recording of the entire live stream of the event which can then be used for other purposes like marketing.<\/p>\n\n\n\n<p>Currently, there are four <a href=\"https:\/\/www.dreamcast.in\/blog\/choose-best-live-video-streaming-platform\/\">major platforms for live video streaming<\/a> &#8211; Facebook Live, Youtube Live, Instagram Live, and Periscope Live and all of them are competing to emerge as the winner in the battle for the future of live video. In this article, we are going to take a look at these platforms to take a closer look at their strengths and weaknesses.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f0d8d35103d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f0d8d35103d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.dreamcast.in\/blog\/the-battle-for-the-future-of-live-video-is-on\/#Whats_New_In_Live_Video\" >What\u2019s New In Live Video?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.dreamcast.in\/blog\/the-battle-for-the-future-of-live-video-is-on\/#YouTube_Live\" >YouTube Live<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.dreamcast.in\/blog\/the-battle-for-the-future-of-live-video-is-on\/#Facebook_Live\" >Facebook Live<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.dreamcast.in\/blog\/the-battle-for-the-future-of-live-video-is-on\/#Instagram_Live\" >Instagram Live<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.dreamcast.in\/blog\/the-battle-for-the-future-of-live-video-is-on\/#Periscope\" >Periscope<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.dreamcast.in\/blog\/the-battle-for-the-future-of-live-video-is-on\/#Differences_Between_The_Platforms\" >Differences Between The Platforms<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.dreamcast.in\/blog\/the-battle-for-the-future-of-live-video-is-on\/#Facebook_Live_Streaming\" >Facebook Live Streaming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.dreamcast.in\/blog\/the-battle-for-the-future-of-live-video-is-on\/#Periscope_Live_Streaming\" >Periscope Live Streaming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.dreamcast.in\/blog\/the-battle-for-the-future-of-live-video-is-on\/#Instagram_Live_Streaming\" >Instagram Live Streaming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.dreamcast.in\/blog\/the-battle-for-the-future-of-live-video-is-on\/#Youtube_Live_Streaming\" >Youtube Live Streaming<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.dreamcast.in\/blog\/the-battle-for-the-future-of-live-video-is-on\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"whats-new-in-live-video\"><span class=\"ez-toc-section\" id=\"Whats_New_In_Live_Video\"><\/span>What\u2019s New In Live Video?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"433\" src=\"https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2017\/12\/Social-Platforms.png\" alt=\"Social Platforms\" class=\"wp-image-1168\" srcset=\"https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2017\/12\/Social-Platforms.png 515w, https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2017\/12\/Social-Platforms-300x252.png 300w\" sizes=\"auto, (max-width: 515px) 100vw, 515px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"youtube-live\"><span class=\"ez-toc-section\" id=\"YouTube_Live\"><\/span>YouTube Live<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>YouTube Live was one of the first platforms to understand the power of live video fully. <a href=\"https:\/\/www.dreamcast.in\/youtube-streaming.php\">YouTube live streaming<\/a> video has been instrumental in the live video strategies for most businesses.<\/p>\n\n\n\n<p>The latest updates to YouTube Live include additional ways to watch live video for the community by introducing features like the ability to replay the comments when you watch a recorded version of the live video in the same manner as they appeared when the stream was live. Other updated features include auto-captioning for videos in English, the introduction of location tags for live mobile video and video uploads and features that are meant to increase the latency and quality of their live video streams.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"facebook-live\"><span class=\"ez-toc-section\" id=\"Facebook_Live\"><\/span>Facebook Live<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.dreamcast.in\/facebook-live-streaming.php\">Facebook Live streaming<\/a> has constantly been adapting ever since its inception as Facebook\u2019s take on a live streaming platform. Some of the recent changes in Facebook include increasing the length of live videos to four hours and the ability to broadcast both in portrait and landscape modes.<\/p>\n\n\n\n<p>Other notable changes to the platform include features that <a href=\"https:\/\/www.dreamcast.in\/blog\/increase-your-live-streams-viewership\/\">streamline the viewer\u2019s experience<\/a> by providing abilities such as hiding irrelevant comments and the development of virtual lobbies while at the same time improving targeting features by introducing geo-targeting, and introducing the ability to broadcast in a collaborative manner too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"instagram-live\"><span class=\"ez-toc-section\" id=\"Instagram_Live\"><\/span>Instagram Live<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.dreamcast.in\/blog\/guide-to-instagram-live\/\">Instagram Live<\/a> is one of the biggest live video platforms, and it also has constantly been adapting itself to provide a better live streaming experience for all the users on the platform. Some of the new updates to the live video platform include pushing live Some of the new updates to the live video platform include pushing live videos to the front of the queue of the stories section of the app, which allows users who use <a href=\"https:\/\/www.dreamcast.in\/instagram-live.php\">Instagram Live streaming<\/a> to get more reach for their live videos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"periscope\"><span class=\"ez-toc-section\" id=\"Periscope\"><\/span>Periscope<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Owned by Twitter, Periscope was the fist \u201cmobile-first\u201d live streaming platform. It was one of the initial apps that focused on live video and is one of the most popular live-streaming platforms in the world today. <a href=\"https:\/\/www.dreamcast.in\/periscope-streaming.php\">Periscope live streaming<\/a> is one of the most popular channels of live video for brands.&nbsp;<\/p>\n\n\n\n<p>Some of the important updates for Periscope live streaming includes features like Replay Highlights, which allows you to see automatically generated highlights of your live video stream, embedding live videos onto third-party websites, allowing users to find other uses using phone contacts, and autoplaying broadcasts on the app.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"differences-between-the-platforms\"><span class=\"ez-toc-section\" id=\"Differences_Between_The_Platforms\"><\/span>Differences Between The Platforms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"578\" src=\"https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2018\/03\/img17.jpg\" alt=\"Video Streaming for Product Marketing\" class=\"wp-image-577\" srcset=\"https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2018\/03\/img17.jpg 1000w, https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2018\/03\/img17-300x173.jpg 300w, https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2018\/03\/img17-768x444.jpg 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n\n<p>Even though most of the core features of these live video streaming platforms is the same &#8211; in the sense that they allow users to go live and interact with the viewers of the stream, there are differences in the use-cases of the different social media live streaming platforms and what situations they serve best. Sometimes <a href=\"https:\/\/www.dreamcast.in\/blog\/live-stream-multiple-social-media-platforms-simultaneously\/\">live streaming to multiple social media channels<\/a> simultaneously is more helpful than of webcasting on a single platform. All together, these platforms can bring magic to your webcast. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"facebook-live-streaming\"><span class=\"ez-toc-section\" id=\"Facebook_Live_Streaming\"><\/span>Facebook Live Streaming<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is ideal for most general live streams, whether it be staged broadcasts or spontaneous live video from an event. It allows you to have massive reach, create strong marketing messages and experiment and track your <a href=\"https:\/\/www.dreamcast.in\/blog\/strategies-to-improve-live-streamings\/\">live streaming strategy<\/a>. Facebook Live also allows brands and businesses to create highly targeted live videos for different target audiences which makes it very effective when you\u2019re trying to reach out to a specific target audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"periscope-live-streaming\"><span class=\"ez-toc-section\" id=\"Periscope_Live_Streaming\"><\/span>Periscope Live Streaming<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Also known as Twitter Live, allows you to stream live video on the massive social network. It works best for short and spontaneous live videos which are catchy. Whereas Facebook is better for broadcasting full events, Periscope and Twitter Live can be a great tool for streaming live video which is more like news that shows what\u2019s happening rather than full-fledged live programming which is more suitable for Facebook. Read this post to learn <a href=\"https:\/\/www.dreamcast.in\/blog\/broadcast-periscope-live-video-streaming\/\">how to broadcast on Periscope<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"instagram-live-streaming\"><span class=\"ez-toc-section\" id=\"Instagram_Live_Streaming\"><\/span>Instagram Live Streaming<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Unlike Facebook Live streaming and Periscope Live streaming, live videos on Instagram Live disappear twenty-four hours after the live stream is over. The best Instagram live videos are colourful and casual, which goes along with the type of content Instagram is most well-known for. The most important aspect of Instagram Live streaming is the sense of urgency it creates as the live videos are not permanently stored; this gives your followers more incentive to view your streams as they\u2019ll not always be available to watch. Here is the best comparison of <a href=\"https:\/\/www.dreamcast.in\/blog\/facebook-live-vs-instagram-live\/\">Facebook Live Vs Instagram Live<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"youtube-live-streaming\"><span class=\"ez-toc-section\" id=\"Youtube_Live_Streaming\"><\/span>Youtube Live Streaming<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It has become the standard for finding high-quality live video streams. The best way to approach Youtube live video is to focus on high-quality production values as there is huge competition when it comes to live videos on the platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are a lot of options when it comes to live streaming these days and the four major players are Facebook Live, Instagram Live, Periscope, and YouTube Live. Even though the battle for the future of live video is ongoing, there is no clear indicator of who\u2019s going to win it. <\/p>\n\n\n\n<p>The best strategy, for now, is to use all the channels to their specific strengths and use the services of a dedicated <a href=\"https:\/\/www.dreamcast.in\/\">live streaming company<\/a> to create a holistic plan for any business\u2019 live streaming plans for digital marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Live video is undoubtedly one of the most engaging forms of content in today\u2019s internet. As live streaming became more accessible through developments in technology, it has been increasingly used by brands as part of their digital marketing strategy for a variety of reasons including the fact that live video is more raw and visceral &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.dreamcast.in\/blog\/the-battle-for-the-future-of-live-video-is-on\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Battle for the Future of Live Video is ON!&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":5057,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,3],"tags":[],"class_list":["post-1173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-streaming","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FB, YouTube, Periscope Or IG - Who Will Win The Live Video Battle?<\/title>\n<meta name=\"description\" content=\"Brands have now understood the importance of Live Streaming. It&#039;s time to see who will win the Live Video Battle - FB Vs YouTube Vs Periscope Vs IG Live?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dreamcast.in\/blog\/the-battle-for-the-future-of-live-video-is-on\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FB, YouTube, Periscope Or IG - Who Will Win The Live Video Battle?\" \/>\n<meta property=\"og:description\" content=\"Brands have now understood the importance of Live Streaming. It&#039;s time to see who will win the Live Video Battle - FB Vs YouTube Vs Periscope Vs IG Live?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dreamcast.in\/blog\/the-battle-for-the-future-of-live-video-is-on\/\" \/>\n<meta property=\"og:site_name\" content=\"Dreamcast Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-08T09:28:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-10T11:15:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2019\/08\/The-Battle-for-the-Future-of-Live-Video-is-ON-AUG-8-2019.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vinay Khandelwal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vinay Khandelwal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/the-battle-for-the-future-of-live-video-is-on\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/the-battle-for-the-future-of-live-video-is-on\\\/\"},\"author\":{\"name\":\"Vinay Khandelwal\",\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/#\\\/schema\\\/person\\\/9538bb58a563dbd6c8616cfda4bf9e80\"},\"headline\":\"The Battle for the Future of Live Video is ON!\",\"datePublished\":\"2019-08-08T09:28:06+00:00\",\"dateModified\":\"2023-07-10T11:15:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/the-battle-for-the-future-of-live-video-is-on\\\/\"},\"wordCount\":1121,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/the-battle-for-the-future-of-live-video-is-on\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/The-Battle-for-the-Future-of-Live-Video-is-ON-AUG-8-2019.jpg\",\"articleSection\":[\"Live Streaming &amp; Webcasting\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/the-battle-for-the-future-of-live-video-is-on\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/the-battle-for-the-future-of-live-video-is-on\\\/\",\"url\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/the-battle-for-the-future-of-live-video-is-on\\\/\",\"name\":\"FB, YouTube, Periscope Or IG - Who Will Win The Live Video Battle?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/the-battle-for-the-future-of-live-video-is-on\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/the-battle-for-the-future-of-live-video-is-on\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/The-Battle-for-the-Future-of-Live-Video-is-ON-AUG-8-2019.jpg\",\"datePublished\":\"2019-08-08T09:28:06+00:00\",\"dateModified\":\"2023-07-10T11:15:59+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.dreamcast.in\\\/blog\\\/#\\\/schema\\\/person\\\/9538bb58a563dbd6c8616cfda4bf9e80\"},\"description\":\"Brands have now understood the importance of Live Streaming. 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