{"id":1119,"date":"2019-05-20T18:00:15","date_gmt":"2019-05-20T12:30:15","guid":{"rendered":"https:\/\/www.dreamcast.in\/blog\/?p=1119"},"modified":"2023-07-10T16:46:06","modified_gmt":"2023-07-10T11:16:06","slug":"learn-how-xiaomi-used-dreamcast-to-boost-their-events-reach","status":"publish","type":"post","link":"https:\/\/www.dreamcast.in\/blog\/learn-how-xiaomi-used-dreamcast-to-boost-their-events-reach\/","title":{"rendered":"Learn How Xiaomi Used Dreamcast To Boost Their Event&#8217;s Reach"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>To mark the launch of <em><strong>Xiaomi\u2019s 32 MP selfie camera phone<\/strong><\/em>, we were inspired to make it big by employing the help of Live Streaming the launch event across major social media platforms, with our competent camera equipment and streaming crew. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"563\" src=\"https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2019\/06\/Xiaomi-Events-Live-Streaming.png\" alt=\"Xiaomi Event's Live Streaming\" class=\"wp-image-1120\" srcset=\"https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2019\/06\/Xiaomi-Events-Live-Streaming.png 786w, https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2019\/06\/Xiaomi-Events-Live-Streaming-300x215.png 300w, https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2019\/06\/Xiaomi-Events-Live-Streaming-768x550.png 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n\n<p>We recorded the event with a <em><strong>4 camera setup and created a <\/strong><a href=\"https:\/\/www.dreamcast.in\/blog\/pip-live-webcasting\/\"><strong>PIP (Picture-In-Picture) view<\/strong><\/a><\/em><strong> <\/strong>which we displayed in the Live videos across all the social platforms along with a pre-created PPT, so that the viewers didn\u2019t miss out on the presentation details whilst watching the live event. <\/p>\n\n\n\n<p>The launch event also marked the first time Xiaomi as a brand, opted to go for an <a href=\"https:\/\/www.dreamcast.in\/instagram-live.php\">Instagram Live<\/a>, a decision that was well-loved by the brand\u2019s audience, as concurrent <em><strong>live viewers rose up to 1300, with around 31000 views raked in total.<\/strong><\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"436\" src=\"https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2019\/06\/Xiaomi.jpg\" alt=\"\" class=\"wp-image-1121\" srcset=\"https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2019\/06\/Xiaomi.jpg 725w, https:\/\/www.dreamcast.in\/blog\/wp-content\/uploads\/2019\/06\/Xiaomi-300x180.jpg 300w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><\/figure><\/div>\n\n\n\n<p>Our re-streaming services came in handy to help us deploy the live videos across all social platforms and reduced our internet usage to just <strong><em>15 mbps<\/em><\/strong> for the entire live streaming activity.<\/p>\n\n\n\n<p>Our strategies succeeded in getting Xiaomi a much needed social traction, with the <strong><em>live videos clogging in 14.80 million views within a span of 4-5 days! <\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To mark the launch of Xiaomi\u2019s 32 MP selfie camera phone, we were inspired to make it big by employing the help of Live Streaming the launch event across major social media platforms, with our competent camera equipment and streaming crew. We recorded the event with a 4 camera setup and created a PIP (Picture-In-Picture) &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.dreamcast.in\/blog\/learn-how-xiaomi-used-dreamcast-to-boost-their-events-reach\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Learn How Xiaomi Used Dreamcast To Boost Their Event&#8217;s Reach&#8221;<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":1122,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Learn How Xiaomi Used Dreamcast To Boost Their Event&#039;s Reach<\/title>\n<meta name=\"description\" content=\"Our Live Streaming Strategies succeeded in getting Xiaomi a much needed social traction, with live videos clogging in 14.80M views. More details inside.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dreamcast.in\/blog\/learn-how-xiaomi-used-dreamcast-to-boost-their-events-reach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Learn How Xiaomi Used Dreamcast To Boost Their Event&#039;s Reach\" \/>\n<meta property=\"og:description\" content=\"Our Live Streaming Strategies succeeded in getting Xiaomi a much needed social traction, with live videos clogging in 14.80M views. 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